Launching B2C eCommerce strategy for Confectionary Company

Iconic Candy business model has been primarily B to B sales and, up to this point, there has been little resources allocated to marketing, including digital marketing. Other than limited efforts in Instagram, there are currently no channels for engaging directly with customers. We receive hundreds of emails each year from customers looking for information on where to buy our products, information we are currently unable to provide. Meanwhile, we know consumer engagement is critical, especially when introducing new products into the marketplace.  That’s why this fall, we are launching a new e-Commerce website and Amazon marketplace page, which will enable B-to-C sales, provide channels for direct engagement with consumers, and add alternative target audiences and streams of commerce . We are looking for students help us to optimize these initiatives by proposing a B to C marketing strategy and set of recommendations for maximizing conversions on the new eCommerce Site. 

– Competitive Analysis
– Deep Dive in Product and Performance
– Review of Current Marketing Strategy
– Strategy & Recommendations to improve Digital Marketing
– Social Media
– Digital Marketing Calendar (How to spend our money across different verticals)
– Measuring Success (Marketing360 Platform)
– How can we increase engagement and following

– Launching eCommerce Website in the Fall
– How to leverage our marketing (B to C) in order to maximize our conversions on the new eCommerce Site