Capstone – Project

Analyzing the M&A Landscape for High Growth, B2B AI Chat Bot Company

A Collaboration Between

Project Synopsis

We are a pre-series B company starting to get inbound interest from potential acquirers. We are looking to map out the landscape including the obvious players like Salesforce to some more strategic alliances.

Project Topics

Data Management

Growth Strategy

Mergers & Acquisitions

Reporting, Financial Planning & Analysis

Company Information

HQNew York
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

Snaps'​ Conversational AI solutions enable Fortune 500 brands enhance their customer journey with always on, AI-powered solutions that drive more sales, reduce customer service costs and improve customer experience. Snaps NLP training engine: Blog: Case Studies: Snaps provides AI-powered solutions at scale for Nike, Under Armour, Foot Locker, Michael Kors, Live Nation, Ascena Retail, Simon Properties, and dozens more. With the Snaps platform, brands improve sales conversion rates, reduce service volume by up to 60%, exceed 87% message open rates on promotional messages, all while achieving 90% customer satisfaction ratings. One of the few companies listed in Facebook Messenger's Platform Partner Directory, Snaps is comprised of an award-winning team that provides technical, strategic, creative and customer acquisition solutions. Snaps investors include Signal Peak Ventures, Michael Kassan (Chairman & CEO, MediaLink), Jeff Ragovin (founder of Buddy Media), Jeremy Zimmer (CEO, UTA) & Brian O'Kelley (CEO, AppNexus).

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.29 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • October 2, 2019 - Understanding the Product & Business Model

    • What does Snaps do?
    • What is the Snaps product?
    • Who are the Snaps customers? (Analyze a specific use-case)

    Suggested Deliverable:

    Prepare an in-class presentation on your understanding of the Snaps business model

  • October 9, 2019 - Analyze Key Players in Industry (with Focus on Potential Acquirers)

    • Who are the key players in the enterprise software industry?
    • What kinds of products and services are being offered by competitors and complimentary players?
    • How are they priced? What features are most important?
    • How large is this market? How are you calculating these values?

    Suggested Deliverable:

    Prepare an in-class presentation on the market size and key competitors?

  • October 23, 2019 - Suggest Next Steps for M&A Strategy

    • Based on your research, what do you feel are the best next steps for Snaps acquisition plan?
    • Are there specific players out there that might be worth exploring further?
    • Does it make sense to continue building the business or does it seem more optimistic to sell the business in the short term?

    Suggested Deliverable:

    Prepare a presentation for the Snaps team on the go-forward strategy for acquisition 

Project Resources

There are no resources currently available

Industry Mentors

Company Admin


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Academic Mentors


Alice Obermiller

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Assigned Students

There are currently no students assigned.