Capstone – Project

Analyzing the M&A Landscape for a High-Growth Enterprise Technology Company

A Collaboration Between

Project Synopsis

We are a fast growing pre-series B SaaS business with some inbound acquisition offers. Looking to map out the obvious players... and non-obvious players.


  • 27 W 24th St #801 NYC, NY 10010


  • Any required pre-reqs? What should the students know in order to be successful in this engagement?
    • Student should familiarize himself with the major SaaS companies in the space such as Salesforce, Adobe, Oracle, SAP, Live Person, Genesys, Sprinklr
    • Student should familiarize himself with the "SaaS lumascape", particularly around the areas of marketing automation, customer service, ecommerce
    • Student may want to read "Behind the Coud" by Marc Benioff, Founder of Salesforce, and "From Impossible to Inevitable" by Aaron Ross to learn about SaaS businesses


  • If successful, what will the students learn?
    • The student will learn about the fast growing, predictable revenue growth of SaaS businesses, the budding field of artificial intelligence, and the major players and value props of each SaaS enterprise business.

Project Topics

Company Information

HQNew York
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

Snaps'​ Conversational AI solutions enable Fortune 500 brands enhance their customer journey with always on, AI-powered solutions that drive more sales, reduce customer service costs and improve customer experience. Snaps NLP training engine: Blog: Case Studies: Snaps provides AI-powered solutions at scale for Nike, Under Armour, Foot Locker, Michael Kors, Live Nation, Ascena Retail, Simon Properties, and dozens more. With the Snaps platform, brands improve sales conversion rates, reduce service volume by up to 60%, exceed 87% message open rates on promotional messages, all while achieving 90% customer satisfaction ratings. One of the few companies listed in Facebook Messenger's Platform Partner Directory, Snaps is comprised of an award-winning team that provides technical, strategic, creative and customer acquisition solutions. Snaps investors include Signal Peak Ventures, Michael Kassan (Chairman & CEO, MediaLink), Jeff Ragovin (founder of Buddy Media), Jeremy Zimmer (CEO, UTA) & Brian O'Kelley (CEO, AppNexus).

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.29 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin


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Academic Mentors


Alice Obermiller

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Assigned Students

There are currently no students assigned.