Capstone – Project
Market analysis for writing and critical thinking in the workplace
A Collaboration Between
Prompt is a fast-growing edtech company focusing on English writing skills. We have an English and Workplace Writing Foundations Course and Assessment/Certificate launching in India in August. Prompt currently has two employees in India who have been engaging with universities and companies in the market. There are many universities that will use the product with their students in the fall. We’re trying to get more information on the following:
1. How are writing and critical thinking perceived by university placement offices, hiring managers, and learning and development departments within companies? How does this differ by type of university and company?
2. How are writing and critical thinking being evaluated (if at all) in the hiring and promotion process?
3. What are companies and universities actively doing about writing and critical thinking skills?
4. What should Prompt’s distribution plan be for the workplace writing course? How should we think about pricing and additional upsell offerings (e.g., self-guided versus with instructors)? What universities and companies should we target and who should we target?
We expect students will conduct a market survey of the relevant parties as well as do deep-dive interviews with relevant parties to gain insights into their views on writing and critical thinking. Prompt can provide funds as needed to get participants.
Project Topics
Marketing
Reporting, Financial Planning & Analysis
Research & Development
Company Information
| Company | Prompt |
| HQ | New York |
| Revenue | Unlisted |
| Employees | 50-100 |
| Stage | Established Startup |
| Hiring Potential | Formal Internship, Entry Level Full-Time, Upper Level Full-Time |
| Website | https://prompt.com |
Company Overview
Prompt’s mission is to make people better writers. We do this in three ways: (1) software for educators to efficiently grade and provide feedback on essays, (2) tools to guide people through developing and structuring content, and (3) writing tutoring at scale provided by Prompt's network of writing tutors or the staff of any organization. Prompt's SaaS products and writing tutoring services are used by hundreds of organizations and thousands of students.
Experiential Learning Program Details
| School | Dr. D Y Patil B School (DPU) |
| Engagement Format | - |
| Course | DPU Student Consulting Experience |
| Level |
|
| Students Enrolled | 127 |
| Meeting Day & Time | TBD |
| Student Time Commitment | 8-15 Hours Per Week |
| Company Time Commitment | 2 Hours |
| Duration | 7.14 Weeks |
Program Timeline
Key Project Milestones
-
August 3, 2021 - Deep Dive Into Prompt
- What are the mission, values, and priorities of the organization?
- What is the scope and size of the organization?
- What does the organization do? How would you describe their programs and activities?
- Who are the target customers of their products and services?
- What are their key initiatives, current and planned?
- How is organizational success defined and measured?
Suggested Deliverable:
Internal report
-
August 18, 2021 - Company-focused Market Analysis
- Gather information on current perspectives and practices:
- How are writing and critical thinking perceived by hiring managers and learning and development departments within companies? How does this differ by type of company?
- How are writing and critical thinking being evaluated (if at all) in the company hiring and promotion process? What are the costs associated with these strategies?
- What are companies and universities actively doing about writing and critical thinking skills? What are the costs associated with these strategies?
- Who are the collaborators (other universities and companies) in these efforts?
- What needs are not being filled?
- Suggestions:
- Survey of target audience – top HR and learning and development people to get their perspective
- Deep dive interviews – collecting information so to synthesize and inform decision-making on how to best approach the market in India
Suggested Deliverable:
Market Analysis Report & Presentation
- Gather information on current perspectives and practices:
-
September 1, 2021 - University-focused Market Analysis
- Gather information on current perspectives and practices:
- How are writing and critical thinking perceived by university placement offices? How does this differ by type of university?
- How are writing and critical thinking skills being evaluated in the university recruitment and admissions process? What are the costs associated with these strategies?
- What are universities actively doing about writing and critical thinking skills? What are the costs associated with these strategies?
- Who are the collaborators (other universities and companies) in these efforts?
- What needs are not currently being filled?
- Suggestions:
- Survey of target audience – top HR and learning and development people at the University to get their perspective
- Deep dive interviews – collecting information so to synthesize and inform decision-making on how to best approach the market in India
Suggested Deliverable:
Market Analysis Report & Presentation
- Gather information on current perspectives and practices:
-
September 15, 2021 - Synthesize Data & Make Recommendations for a Distribution Plan
- What should Prompt’s distribution plan be for the workplace writing course?
- What messaging would be most effective?
- What universities and companies should we target and who should we target?
- How should we think about pricing and additional upsell offerings (e.g., self-guided versus with instructors)?
Suggested Deliverable:
Written Report & Presentation
Project Resources
There are no resources currently available