Capstone – Project

Market Research and Go To Market Strategy

A Collaboration Between

Project Synopsis

We’re exploring a new SaaS product that employs some of the technology we’ve developed over the past year in a new way. It uses a number of metrics to help organizations identify highly effective collaborators within certain fields of expertise. We’re looking at piloting this product and want to get a better picture of what demand might look like, what the go-to-market strategy would look like, how to pitch the product from an ROI perspective, and so on. We would like to work with a team to conduct some interviews with potential customers, do an initial competitor analysis, and explore potential pricing models, among other things.

Host Venue Address

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  • Any required pre-reqs? What should the students know in order to be successful in this engagement?


  • If successful, what will the students learn?

Project Topics

Company Information

StageSmall Business
Hiring PotentialN/A

Company Overview

Amaforge builds data-driven solutions to help universities reach their research and funding goals.

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin


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Academic Mentors


Alice Obermiller

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Assigned Students

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