Market Research and Go To Market Strategy

We’re exploring a new SaaS product that employs some of the technology we’ve developed over the past year in a new way. It uses a number of metrics to help organizations identify highly effective collaborators within certain fields of expertise. We’re looking at piloting this product and want to get a better picture of what demand might look like, what the go-to-market strategy would look like, how to pitch the product from an ROI perspective, and so on. We would like to work with a team to conduct some interviews with potential customers, do an initial competitor analysis, and explore potential pricing models, among other things.

Host Venue Address

• Where will the students be going? Please add the specific address including Address, City, State and Zip Code.

REQUIRED PREREQUISITES

• Any required pre-reqs? What should the students know in order to be successful in this engagement?

LEARNING OBJECTIVES

• If successful, what will the students learn?