Analyze existing sales and marketing channels, develop alternate channel suggestions, select top channel and develop launch strategy, and prepare final presentation and paper to review all work completed.
Project Topics
Marketing
Company Information
| Company | JEMMA |
| HQ | New York |
| Revenue | Unlisted |
| Employees | Unlisted |
| Stage | High-Growth Startup |
| Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time |
| Website | https://www.jemmabag.com/ |
Company Overview
JEMMA is a disruptive fashion brand that has big plans to revolutionize the women’s handbag industry. Joanna Lau, a NYC banker turned handbag designer was inspired to bring the concept of the male briefcase to working women in a fashionable, practical way by fusing go-getter functional office needs with designer chic. Since launching in 2016, JEMMA has seen massive growth with the very popular EMMA Work Bag and BIRDIE Gym Bag - with waitlists in the thousands of women who can’t wait to become a #JEMMAGirl.
Experiential Learning Program Details
| School | - |
| Engagement Format | - - - |
| Course | |
| Level | N/A |
| Students Enrolled | N/A |
| Meeting Day & Time | N/A |
| Student Time Commitment | - Per Week |
| Company Time Commitment | - |
| Duration | N/A |
Program Timeline
| Touchpoints & Assignments | Due Date | Type |
|---|
Key Project Milestones
Project Resources
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Industry Mentors
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Academic Mentors
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Assigned Students
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