N/A
Project Topics
Corporate Social Responsibility
Growth Strategy
Marketing
Operations
PR & Communications
Purchasing, Logistics, Supply Chain
Sales & Business Development
Company Information
| Company | Floe Oral Care |
| HQ | United States |
| Revenue | Unlisted |
| Employees | 1-5 |
| Stage | Pre-Revenue Startup |
| Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time |
| Website | https://www.getfloe.com |
Company Overview
Over 3.6 billion toothbrushes end up in oceans and landfills every year. To do this, we are creating a closed-loop subscription box featuring key dental products, sent directly to you every quarter. FLOE is also developing a platform to connect patients with a curated network of leading dental clinics.
Experiential Learning Program Details
| School | - |
| Engagement Format | - |
| Course | |
| Level | N/A |
| Students Enrolled | N/A |
| Meeting Day & Time | N/A |
| Student Time Commitment | N/A Per Week |
| Company Time Commitment | N/A |
| Duration | N/A |
Program Timeline
| Touchpoints & Assignments | Due Date | Type |
|---|
Key Project Milestones
-
April 22, 2020 - BUILDING OUT INSTAGRAM STRATEGY
- How would you recommend improving Floe’s current Instagram page?
- Where does Floe’s audience congregate on Instagram?
- What asset/advertisement needs to be produced in order to engage audience?
- What should the ad look and feel like?
- What should be the call-to-action for the Instagram ad?
- What would be the estimated cost of this 3-month campaign?
- How would you measure success?
- What other social channels might be beneficial for longer term social media planning?
- How does this Instagram campaign feed into the broader social media strategy?
Suggested Deliverable:
- Prepare for 5-Minute Debrief
-
April 22, 2020 - BUILDING OUT B2D2C (BUSINESS-TO-DENTIST-TO-CONSUMER) MARKETING STRATEGY
- What’s in it for the dentists and how do you influence them?
- How do you reach the dentists? Where do they gather?
- What materials do the dentists need in order to support Floe?
- How would consumers redeem the offer?
- What would on-boarding a new dentist look like?
- How much would this campaign cost?
- How would you measure success?
Suggested Deliverable:
- Prepare for 5-Minute Debrief
-
April 22, 2020 - HOW TO EDUCATE CONSUMERS ABOUT ENGAGING IN FLOE'S SOCIAL PROMISE
- How would you educate consumers on Floe’s Social Innovation?
- How could you monitor/gamify/reward the recycling portion of the model?
- How can packaging be optimized for delivery and return in a more sustainable way?
- How can Floe measure the positive impact on society?
- Who might Floe be able to partner with that offers similar products with a recycle social promise?
WHAT EMERGING TECHNOLOGIES EXIST THAT MIGHT SUPPORT FLOE’S BUSINESS
- Consider interesting technology that might be added to inform consumers about Floe’s social mission
Suggested Deliverable:
- Prepare for 5-Minute Debrief
Project Resources
There are no resources currently available
Industry Mentors
There are currently no supervisors assigned.
Academic Mentors
Assigned Students
There are currently no students assigned.