Capstone – Project
Marketing + Product Design for Non-profit Earned Income Stream
A Collaboration Between
Dallas is facing a reading emergency. 93,000 kindergarten through third graders in Dallas County are behind in reading — enough to completely sell out Cowboys stadium. Since 2011, R2L has provided high-quality, high-dosage tutoring to children through In-School, After-School, and Summer Camp programming, reaching about 500 students each year who have made significant gains in reading. However, given the scale of the problem, we are ready to take our proven track-record and scale it to reach more students.
We know afterschool providers want to help their students in reading, but might not know what to do, or how. That’s why we launched R2L Coaching – to share what we’ve learned about literacy and afterschool with the caring adults who can provide tutoring wherever kids need it!
In this collaboration, MBA students will conduct research into existing digital and online learning platforms, instructional design courses, programs and certificates, and video production and editing tools. They will also interview key program staff to learn more about the challenges of developing instructional materials for training teachers. This research will form the basis of recommendations on how R2L should proceed in creating an online learning platform to expand its new coaching program.
HOST VENUE ADDRESS
- 2223 Singleton Blvd. Suite 140, Dallas, TX 75212
- Familiarity with online learning platforms and instructional design is a plus!
Students will learn about:
- The complexities and challenges of learning how to teach reading
- The challenges faced by small organizations with limited resources, especially non-profits
- How to develop an actionable implementation plan
- The landscape of existing online learning platforms and services
Product Design & Development
Experiential Learning Program Details
|School||University of Notre Dame Mendoza College of Business|
|Engagement Format||Capstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.|
|Students Enrolled||120 Enrolled, 2-5 per group per project|
|Meeting Day & Time||3/2 - 3/5/2019 on-site at host company|
|Student Time Commitment||1-3 Hours Per Week|
|Company Time Commitment||3-5 Hours|
|Touchpoints & Assignments||Due Date||Type|
Key Project Milestones
March 2, 2020 - Interview Key Staff
- Learn about needs of R2L Coaching team
- Understand more about pros/cons of existing online literacy courses
- Develop a rubric for evaluating online learning platforms
Rubric for evaluating platforms, which considers cost, ease of use, maintenance and other pertinent requirements
March 4, 2020 - Research existing online platforms
- Use rubric to evaluate existing online platforms
A summary report of research
March 4, 2020 - Research instructional design learning oppportunties
R2L staff will likely need to learn more about the tenants of instructional design in order to create enaging and effective online learning content. MBA students will research and evaluate available offerings and present findings in summary report.
- Summary report of findings
March 5, 2020 - Product Development RoadmapCreate a product roadmap including assessment of time, budget, and resources required to get the product to market.
- Product roadmap
There are no resources currently available