Brief market research of competing online course and how they are positioning themselves in the market.
Develop marketing strategy for teacherCODE’s online course; consisting of social media campaign and advertising, paid digital marketing, other relevant media that should be utilized to help get the word out about teacherCODE.
Recommendations for execution of marketing strategy and predicted outcomes based on research.
HOST VENUE ADDRESS
- Where will the students be going? Please add the specific address including Address, City, State and Zip Code.
- Any required pre-reqs? What should the students know in order to be successful in this engagement?
- If successful, what will the students learn?
|Hiring Potential||Follow-on Projects, Formal Internship|
teacherCODE is a Computer Science professional development program for teachers with no previous computer science background. teacherCODE’s mission is to bring computer science to every classroom in America. We focus on three main areas: Computer Science Content, Computer Science Pedagogy and Computer Science Teaching Certification Guidance.
Experiential Learning Program Details
|School||Long Island University C.W. Post (LIU Post)|
|Engagement Format||Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.|
|Meeting Day & Time||N/A|
|Student Time Commitment||8-15 Hours Per Week|
|Company Time Commitment||2 Hours|
|Touchpoints & Assignments||Due Date||Type|
Key Project Milestones
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