Capstone – Project

Marketing Strategy for New Online Course

A Collaboration Between

Project Synopsis

Brief market research of competing online course and how they are positioning themselves in the market.
Develop marketing strategy for teacherCODE’s online course; consisting of social media campaign and advertising, paid digital marketing, other relevant media that should be utilized to help get the word out about teacherCODE.
Recommendations for execution of marketing strategy and predicted outcomes based on research.

HOST VENUE ADDRESS

  • Where will the students be going? Please add the specific address including Address, City, State and Zip Code.

REQUIRED PREREQUISITES

  • Any required pre-reqs? What should the students know in order to be successful in this engagement?

LEARNING OBJECTIVES

  • If successful, what will the students learn?

Project Topics

Company Information

CompanyteacherCODE LLC
HQNew York
RevenueUnlisted
Employees1-5
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship
Websitehttps://www.teachercode.org

Company Overview

teacherCODE is a Computer Science professional development program for teachers with no previous computer science background. teacherCODE’s mission is to bring computer science to every classroom in America. We focus on three main areas: Computer Science Content, Computer Science Pedagogy and Computer Science Teaching Certification Guidance.

Industry Mentors

Company Admin

 

[email protected]

Experiential Learning Program Details

SchoolLong Island University C.W. Post (LIU Post)
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
Course
LevelUndergraduate
Students Enrolled1-3 per project
Meeting Day & TimeWeekly
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration13.14 Weeks

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Project Milestones

Project Resources

There are no resources currently available

Academic Mentors

Instructor

Alice Obermiller

[email protected]

Assigned Students

There are currently no students assigned.