Live Case – Project
Marketing the most innovative & generous food ordering platform in the market
A Collaboration Between
We’re trying to attract more customers to use our platform to order food. We offer a 60%+ (up to as much as a 110%) credit in free food – far more than any other platform, but we haven’t found the best way to get the message out. Honestly our current marketing attempts when we talked to people who saw them said they thought it was a scam so they didn’t click on the ads. We’re just an unusually generous company, and need to find the best way to spread the word to prospective customers to make them into repeat customers.
We need to talk to customers and restaurants about what it would take for them to actively promote us, and think of creative advertising that will not make us perceived as a scam.
I’m looking to get significant growth of repeat customers using our platform.
Project Topics
Company Information
Company | PlateRate |
HQ | New York, NY |
Revenue | N/A |
Employees | 10-25 |
Stage | Established Startup |
Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time |
Website | http://PlateRate.com |
Company Overview
Experiential Learning Program Details
School | Montclair State University |
Engagement Format | Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives. |
Course | MBA Business Consulting (Fall 2022) |
Level |
|
Students Enrolled | 16-20 (4 groups of 4-5 students) |
Meeting Day & Time | TBD |
Student Time Commitment | 4-7 Hours Per Week |
Company Time Commitment | 1 Hour |
Duration | 14 Weeks |
Program Timeline
Key Project Milestones
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