Live Case – Project

Marketing the most innovative & generous food ordering platform in the market

A Collaboration Between

Project Synopsis

We’re trying to attract more customers to use our platform to order food. We offer a 60%+ (up to as much as a 110%) credit in free food – far more than any other platform, but we haven’t found the best way to get the message out. Honestly our current marketing attempts when we talked to people who saw them said they thought it was a scam so they didn’t click on the ads. We’re just an unusually generous company, and need to find the best way to spread the word to prospective customers to make them into repeat customers.
We need to talk to customers and restaurants about what it would take for them to actively promote us, and think of creative advertising that will not make us perceived as a scam.
I’m looking to get significant growth of repeat customers using our platform.

Project Topics

Company	PlateRate
HQ	New York, NY
Revenue	N/A
Employees	10-25
Stage	Established Startup
Hiring Potential	Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Website	http://PlateRate.com

Company Overview

PlateRate offers consumers a 30% credit to try the highest rated menu items at a restaurant. There's an additional 30% for your first order from a restaurant bringing the total of up to 60% credit. The credit is good towards your next order at the restaurant. So if you spend $100, you can get $60 to spend on future orders from the restaurant if you try top rated menu items. We also do a number of other things, including let customers get separate checks, all our incentives are dietary preference specific so vegetarians can say they can't eat meat and fish dishes and they will be incentivized to try something else until it is vegetarian or can be requested as vegetarian. Future vegetarians won't see non-vegetarian foods. We do this for any combination of over 50 dietary preferences. We also have the patented FlavorMatch system, which helps you avoid food that's too bitter, spicy, etc. for your palette.

Experiential Learning Program Details

School	Montclair State University
Engagement Format	Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Course	MBA Business Consulting (Fall 2022)
Level	All Graduate
Students Enrolled	16-20 (4 groups of 4-5 students)
Meeting Day & Time	TBD
Student Time Commitment	4-7 Hours Per Week
Company Time Commitment	1 Hour
Duration	14 Weeks

Program Timeline

Touchpoints & Assignments	Due Date	Type
Project Kick-Off Briefing Project Kick-Off Briefing Webinar Link: TBD	September 5th, 2022	Event na
Q&A Session Q&A Session Webinar Link: TBD	October 3rd, 2022	Event na
Final Presentations Final Presentations Webinar Link: TBD	December 5th, 2022	Event na