Capstone – Project

Marketing the most innovative & generous food ordering platform in the market

A Collaboration Between

Project Synopsis

We're trying to attract more customers to use our platform to order food. We offer a 60%+ (up to as much as a 110%) credit in free food - far more than any other platform, but we haven't found the best way to get the message out. Honestly our current marketing attempts when we talked to people who saw them said they thought it was a scam so they didn't click on the ads. We're just an unusually generous company, and need to find the best way to spread the word to prospective customers to make them into repeat customers.
We need to talk to customers and restaurants about what it would take for them to actively promote us, and think of creative advertising that will not make us perceived as a scam.
I'm looking to get significant growth of repeat customers using our platform.

Project Topics

Company Information

CompanyPlateRate
HQNew York, NY
RevenueN/A
Employees10-25
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttp://PlateRate.com

Company Overview

PlateRate offers consumers a 30% credit to try the highest rated menu items at a restaurant.  There's an additional 30% for your first order from a restaurant bringing the total of up to 60% credit.  The credit is good towards your next order at the restaurant.  So if you spend $100, you can get $60 to spend on future orders from the restaurant if you try top rated menu items.  We also do a number of other things, including let customers get separate checks, all our incentives are dietary preference specific so vegetarians can say they can't eat meat and fish dishes and they will be incentivized to try something else until it is vegetarian or can be requested as vegetarian.  Future vegetarians won't see non-vegetarian foods.  We do this for any combination of over 50 dietary preferences. We also have the patented FlavorMatch system, which helps you avoid food that's too bitter, spicy, etc. for your palette.  

Experiential Learning Program Details

SchoolMontclair State University
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
CourseAccelerated MBA Consulting Co-Op (Summer 2022)
Level
  • All Undergraduate
Students EnrolledTBD
Meeting Day & TimeTBD
Student Time Commitment15-30 Hours Per Week
Company Time Commitment3-5 Hours
Duration13.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
Project Launch

Project Launch

You will learn about Coinsource, its past activities and future growth plans. From there you will receive your first assignment that will be the next milestone.
May 16th, 2022 Event na
Target Markets Research Complete Target Markets Research Complete
You will have complete research and created a report on all target audiences and reach identified including in depth psychographics.
May 30th, 2022 Submission Required submission-required
Meet with Industry Partner

Meet with Industry Partner

Meet Derek Muhney, Director of Marketing & Strategy at CoinSource
May 30th, 2022 Event na
Social Media & Email Marketing Research Social Media & Email Marketing Research
You will have completed research on the many different approaches on how to grow a social media following, with high engagement on instagram and facebook as well as best email campaigns to engaged and inform. This will require a detailed outline of types of content, actions taken and results achieved / expected results Keeping in mind the specific goals of the organization: increase following, engagement, attendance and to get them into our email or SMS lists. To be submitted for review to determine next steps
June 20th, 2022 Submission Required submission-required
Social Media & Email Marketing Plan Creation Social Media & Email Marketing Plan Creation
Once the team has determined from your research, how to move forward, you will then have to create the detailed map and content calendars for Instagram, Facebook and Email.
July 18th, 2022 Submission Required submission-required
Final Content Calendars Due Final Content Calendars Due
You will present the final content calendars for IG, FB and Email Campaigns.
August 15th, 2022 Submission Required submission-required
Project End

Project End

August 16th, 2022 Event na

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Garrett Lang

[email protected]

Academic Mentors

Instructor

 

[email protected]

Instructor

Manveer Mann

[email protected]

Instructor

 

[email protected]

Instructor

 

[email protected]

Instructor

Rashmi Jain

[email protected]

Instructor

 

[email protected]

Instructor

Nicole Koppel 

[email protected]

Instructor

Jonida Dervishi 

[email protected]

Instructor

Geoff Chellis

[email protected]

Assigned Students

There are currently no students assigned.