Capstone – Project
Micro Mobility Developer: Industry research & commercial plan using data analytics and online marketing
A Collaboration Between
Right now we are shifting these business model to a developer of e-scooters with our own design OCM manufacture in China. The MOQ for production in China is to reach a 3000 units per batch and the challenge is to develop a commercial plan and online marketing. Is important to consider that the local market is small (10k unit on 2019) so it’s important to look Latam market, otherwise worldwide strategy.
Project Topics
Growth Strategy
Marketing
Product Design & Development
Company Information
Company | EMOVE |
HQ | Lima |
Revenue | Unlisted |
Employees | 1-5 |
Stage | Small Business |
Hiring Potential | Follow-on Projects |
Website | http://www.emove.pe |
Company Overview
EMOVE started in October 2017. We started as a wholesaler of Xiaomi and Segway brands for Peru. Our first B2C channel was ecommerce platforms. On 2019 we shift our proposal because of competition and lower margins to developing our own OEM scooter brand for local market. We open 14 retail stores and 6 ecommerce expansion, obtaining 90k USD of revenue and 170 units for sales.
Experiential Learning Program Details
School | University of Richmond |
Engagement Format | Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges. |
Course | International MBA Consulting Spring 2020 |
Level |
|
Students Enrolled | 5 |
Meeting Day & Time | TBD |
Student Time Commitment | 4-7 Hours Per Week |
Company Time Commitment | 2 Hours |
Duration | N/A |
Program Timeline
Key Project Milestones
Project Resources
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Industry Mentors
There are currently no supervisors assigned.
Academic Mentors
Assigned Students
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