Capstone – Project

Micro Mobility Developer: Industry research & commercial plan using data analytics and online marketing

A Collaboration Between

Project Synopsis

Right now we are shifting these business model to a developer of e-scooters with our own design OCM manufacture in China. The MOQ for production in China is to reach a 3000 units per batch and the challenge is to develop a commercial plan and online marketing. Is important to consider that the local market is small (10k unit on 2019) so it’s important to look Latam market, otherwise worldwide strategy.

Project Topics

Growth Strategy


Product Design & Development

Company Information

StageSmall Business
Hiring PotentialFollow-on Projects

Company Overview

EMOVE started in October 2017. We started as a wholesaler of Xiaomi and Segway brands for Peru. Our first B2C channel was ecommerce platforms. On 2019 we shift our proposal because of competition and lower margins to developing our own OEM scooter brand for local market. We open 14 retail stores and 6 ecommerce expansion, obtaining 90k USD of revenue and 170 units for sales.

Experiential Learning Program Details

SchoolUniversity of Richmond
Engagement FormatCapstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
CourseInternational MBA Consulting Spring 2020
  • All Undergraduate
  • Advanced Undergraduate
  • All Graduate
Students Enrolled5
Meeting Day & TimeTBD
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours

Program Timeline

Touchpoints & Assignments Due Date Type
Final Presentations Final Presentations
Students will present final insights to company's senior leadership. Please upload final deliverables.
April 30th, 2020 Submission Required submission-required
Official Project Kickoff

Official Project Kickoff

We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals
March 30th, 2021 Event na

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors



[email protected]

Assigned Students

There are currently no students assigned.