Helping Mobtown Fermentation grow their customer base, expand the business and establish new product lines beyond their extremely popular Wild Kombucha. Mobtown has experienced rapid growth in the Maryland & DC Area, they are looking to expand into other cities and bring a new non-kombucha product to market. The following projects will help inform their next steps:
Project 1 Regional Analysis for Wild Kombucha Expansion
Project 2 Existing Customer Growth
Project 3 New Product Development
Project Topics
Growth Strategy
Marketing
Product Design & Development
Sales & Business Development
Company Information
Company | Mobtown Fermentation |
HQ | Maryland |
Revenue | Unlisted |
Employees | 25-50 |
Stage | High-Growth Startup |
Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time |
Website | https://www.mobtownfermentation.com |
Company Overview
Mobtown Fermentation is a health beverage manufacturer based out of Timonium, Maryland. Their primary product is Wild Kombucha, a cause-driven urban spin on an ancient probiotic drink.
Sergio Malarin and Adam Bufano grew up making kombucha and other fermented foods including kimchi, sauerkraut, and pickles. When their parents moved to Peru, they left Adam their brewing equipment. He came across the jars and hand bottlers while cleaning out the garage one day, and decided to try brewing. He fell in love with the process and worked to perfect the family recipe over the next 5 years. First friends and family started buying his brew, then some students from Johns Hopkins, and eventually a couple stores were asking for it. Knowing that he could not do this alone, he teamed up with Sergio and their childhood friend Sid.
Experiential Learning Program Details
School | University Of Maryland |
Engagement Format | Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives. |
Course | |
Level | N/A |
Students Enrolled | N/A |
Meeting Day & Time | N/A |
Student Time Commitment | 4-7 Hours Per Week |
Company Time Commitment | 2 Hours |
Duration | 15.43 Weeks |
Program Timeline
Touchpoints & Assignments | Due Date | Type |
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Key Project Milestones
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