Capstone – Project

PERU: Go-To-Market Strategy for Hoy Health Prescription Remittances Service

A Collaboration Between

Project Synopsis

Hoy Health supports US Citizens attempting to provide family members back at home in Latin America with financial help for prescriptions through vouchers and direct purchases. Hoy Health is interested in expanding their business into new countries and needs help analyzing the regulatory and healthcare landscape as well as channels and competitors. Ultimately, they want your help crafting a formal go-to-market strategy, including a go or no-go suggestion for the country that you are assigned.

Project Topics

Growth Strategy

Operations

Sales & Business Development

Company Information

CompanyHoy Health LLC.
HQMorristown
RevenueUnlisted
EmployeesUnlisted
StagePre-Revenue Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Websitehttps://www.hoyhealth.com/

Company Overview

At Hoy Health we are focused on the health and wellness needs of our consumers. Whether you are Hispanic, African American or Caucasian we understand that your health needs are unique and we are developing tools to help you with your everyday health and wellness needs. We understand that care that is out of reach due to language difficulty, cultural misunderstandings, economic hardship or inability to connect with the right professional at the right time is not only a detriment to you as a patient but to the USA healthcare system as a whole.

Experiential Learning Program Details

SchoolAllegheny College
Engagement Format -
CourseManagerial Economics (Spring 2021)
Level
  • All Undergraduate
Students Enrolled25
Meeting Day & TimeTuesdays & Thursdays 10:20 AM - 12:00 PM ET
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration7.29 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
DEADLINE FOR STUDENT TO REGISTER

DEADLINE FOR STUDENT TO REGISTER

Begin familiarizing yourself with Hoy Health and the various projects
February 26th, 2021 Event na
REMINDER OF CONFIDENTIALITY

REMINDER OF CONFIDENTIALITY

During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
March 8th, 2021 Event na
KICKOFF EVALUATION DUE

KICKOFF EVALUATION DUE

March 8th, 2021 Event na
OFFICIAL PROJECT LAUNCH @ 1:30 PM ET

OFFICIAL PROJECT LAUNCH @ 1:30 PM ET

We’ll find a time on this day to web conference you into our class to kickoff the project. Link: https://allegheny.zoom.us/j/94821166591?pwd=Tkw1RUZwV01peFg3QTBKbU92UkFPZz09
March 9th, 2021 Event na
SUBMIT QUESTIONS FOR Q&A WEBINAR

SUBMIT QUESTIONS FOR Q&A WEBINAR

March 25th, 2021 Event na
Mid-Point Check-In Q&A Webinar @ 1:30 PM ET

Mid-Point Check-In Q&A Webinar @ 1:30 PM ET

Meeting link: https://allegheny.zoom.us/j/94821166591?pwd=Tkw1RUZwV01peFg3QTBKbU92UkFPZz09
March 30th, 2021 Event na
TEMPERATURE CHECK SURVEY DUE

TEMPERATURE CHECK SURVEY DUE

April 4th, 2021 Event na
UPLOAD GEOGRAPHICAL PRESENTATION UPLOAD GEOGRAPHICAL PRESENTATION
April 15th, 2021 Submission Required submission-required
Present to Hoy Health Leadership

Present to Hoy Health Leadership

Meeting link:
April 15th, 2021 Event na
FINAL PRESENTATIONS

FINAL PRESENTATIONS

Meeting link:
April 29th, 2021 Event na
UPLOAD FINAL PRESENTATION UPLOAD FINAL PRESENTATION
April 30th, 2021 Submission Required submission-required
Complete End of Project SELF Evaluation

Complete End of Project SELF Evaluation

May 12th, 2021 Event na
Complete End of Project PEER Evaluation

Complete End of Project PEER Evaluation

May 12th, 2021 Event na
UPLOAD FINAL WRITTEN REPORT UPLOAD FINAL WRITTEN REPORT
May 12th, 2021 Submission Required submission-required

Key Project Milestones

  • March 25, 2021 - Get Up-To-Speed on Hoy Health & Remittances

    • Review Hoy Health Products & Services
    • Review attached documents about Hoy Health business model
    • What are remittances? How are they used? How are they relevant to Hoy Health’s business model?

    Suggested Deliverable:

    Submit questions for Q&A with Jose Sorto, the Project Manager from Hoy Health: https://forms.gle/WKTSvSggoYP6iWEQ8

  • April 15, 2021 - Peru Assessment

    • What is the state of healthcare in Peru?
    • How many US Citizens have family in Peru?
    • Can you estimate how many of those people send money back to their home country to support their loved ones?
    • How much of that money goes towards prescriptions?
    • What regulations exist around international business, finance, and healthcare in Peru?
    • How does prescriptions work in Peru?
    • What major pharmaceutical companies operate in Peru?
    • What technology is available to every day citizens in this country? Is this sufficient for the Hoy Health technology?
    • How has COVID affected Peru?
    • Does Peru have national or regional Electronic Health Record and Telehealth capability
    • Describe payor system for health insurance coverage (private, government, and self-pay etc) and major players for potential partnerships

    Suggested Deliverable:

    Prepare a presentation based on analysis of the state of the healthcare system and prescription funding for Peru

  • April 29, 2021 - Go-To-Market Strategy for Hoy Health in Peru

    • Should Hoy Health prioritize entering Peru? Why or why not?
    • If you decide they should move forward…
      • What regulations would they need to keep in mind?
      • How would the remittances service launch in Peru for prescriptions?
      • What kind of competition would Hoy Health face in Peru?
      • What channels would be important to explore?
      • How would you negotiate with existing players?
      • How would you measure success?
    • If they decide not to move forward…
      • What are the barriers to entering Peru?
      • Why are you advising Hoy Health to avoid when attempting to enter this country?
      • What regulatory or financial issues are insurmountable? Why?

    Suggested Deliverable:

    Present your go/no-go go-to-market strategy for Hoy Health to enter Peru

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Jose Sorto

[email protected]

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

Student

Zachary Ioli 

[email protected]

Student

Haley Pageotte 

[email protected]

Student

Shawn Stelling 

[email protected]

Student

benny gantrish 

[email protected]