Capstone – Project
Develop a Market Analysis of Companion Cancer Biomarker Diagnostics Development
A Collaboration Between
Protean BioDiagnostics need help identifying the market potential of cancer biomarkers and companion diagnostics in India, Mid East and SE Asia region. We are looking to identify the key players and competitors in the market with a focus on emerging Pharma companies developing targeted cancer therapies and immune therapy. By accounting for the key players and competitors, and identify gaps and competitors in the market, we are aiming to determine the market potential and identify potential partners for Protean BioDiagnostics services supporting companion diagnostics development in the India, Mid East and SE Asia region.
Project Topics
Data Management
Growth Strategy
Marketing
Research & Development
Company Information
| Company | Protean BioDiagnostics |
| HQ | Orlando, Florida |
| Revenue | Unlisted |
| Employees | Unlisted |
| Stage | Pre-Revenue Startup |
| Hiring Potential | N/A |
| Website | https://www.proteanbiodx.com/ |
Company Overview
There has been a revolution in treatment advances for patients with cancer. These include explosive development and use of both targeted therapy and immune based therapies. The most effective use of these new treatments require access to advanced tissue and blood diagnostics. Unfortunately many patients and oncologists cannot easily access these new diagnostics advances because they live in areas with limited access to laboratory services.
Protean BioDiagnostics is committed to creating and deploying the latest and highest quality laboratory diagnostic tools to support physicians committed to providing the best possible care for their patients regardless of where they live.
Experiential Learning Program Details
| School | Dr. D Y Patil B School (DPU) |
| Engagement Format | - |
| Course | DPU Student Consulting Experience |
| Level |
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| Students Enrolled | 127 |
| Meeting Day & Time | TBD |
| Student Time Commitment | 8-15 Hours Per Week |
| Company Time Commitment | 2 Hours |
| Duration | 7.14 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type | |
|---|---|---|---|
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PRE-KICKOFF Q&A @ 8:00 AM ET
PRE-KICKOFF Q&A @ 8:00 AM ET |
July 23rd, 2021 | Event na | |
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REMINDER OF CONFIDENTIALITY
REMINDER OF CONFIDENTIALITY
During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
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July 23rd, 2021 | Event na | |
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Teams Finalized & Shared with Industry Partner
Teams Finalized & Shared with Industry Partner |
July 25th, 2021 | Event na | |
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UPLOAD YOUR RESUME
UPLOAD YOUR RESUME
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July 26th, 2021 | Submission Required submission-required | |
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KICKOFF EVALUATION DUE
KICKOFF EVALUATION DUE
Survey link: https://forms.gle/za5XPXjP7HQcauYr8
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July 26th, 2021 | Evaluation evaluation | |
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Professional Development Session with Greg Zlevor, Westwood International
Professional Development Session with Greg Zlevor, Westwood International |
July 27th, 2021 | Event na | |
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OFFICIAL PROJECT KICKOFF @ 8:00 AM ET
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET
Industry Partner to Share Calendar Invite with Web Conference Details
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July 27th, 2021 | Event na | |
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UPLOAD MILESOTNE #1 DELIVERABLE
UPLOAD MILESOTNE #1 DELIVERABLE
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August 3rd, 2021 | Submission Required submission-required | |
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TEMP CHECK #1 DUE
TEMP CHECK #1 DUE
Survey link: https://forms.gle/qehdB9gNSetDBLERA
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August 10th, 2021 | Evaluation evaluation | |
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UPLOAD MILESOTNE #2 DELIVERABLE
UPLOAD MILESOTNE #2 DELIVERABLE
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August 18th, 2021 | Submission Required submission-required | |
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TEMP CHECK #2 DUE
TEMP CHECK #2 DUE
Survey link: https://forms.gle/qehdB9gNSetDBLERA
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August 31st, 2021 | Evaluation evaluation | |
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UPLOAD MILESOTNE #3 DELIVERABLE
UPLOAD MILESOTNE #3 DELIVERABLE
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September 1st, 2021 | Submission Required submission-required | |
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Final Presentations
Final Presentations
Link provided by Industry Partner
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September 14th, 2021 | Event na | |
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OFFICIAL PROJECT END
OFFICIAL PROJECT END |
September 15th, 2021 | Event na | |
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UPLOAD FINAL PRESENTATION
UPLOAD FINAL PRESENTATION
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September 15th, 2021 | Submission Required submission-required | |
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UPLOAD FINAL REPORT
UPLOAD FINAL REPORT
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September 15th, 2021 | Submission Required submission-required | |
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PEER EVALUATION DUE
PEER EVALUATION DUE
Survey link: https://forms.gle/ENFdrEDMqt8oYNfN9
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September 17th, 2021 | Evaluation evaluation | |
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SELF EVALUATION DUE
SELF EVALUATION DUE
Survey link: https://forms.gle/Lu4riHeLYKUEdnGEA
|
September 17th, 2021 | Evaluation evaluation |
Key Project Milestones
-
August 3, 2021 - Deep Dive on Protean BioDiagnostics Technology & Traction To-Date
- Become familiar with the company’s mission, core competencies, and current portfolio and product offerings.
- How does the company categorize and organize their products?
- What is their value proposition?
- Who are the key stakeholders?
- Who is the target audience? What problem does the company help their customers solve? What needs are met?
- What are the company’s goals?
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August 18, 2021 - Gather Intelligence on Key Player Analysis in India, Middle East, and Southeast Asia
- Who are the top competitors in the target region?
- What emerging Pharma companies exist in these region that are developing targeted cancer therapies and immune therapy?
- What company information should you gather in the course of your research? For instance:
- size and maturity are these organizations
- focus area
- complimentary or competitive?
Suggested Deliverable:
A slide deck with an overview of each key player and a consistent profile comparing each to each other in a way that that helps Protean BioDiganostics understand the market landscape
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September 1, 2021 - Competitor Analysis
- Consider the competitors’ networks: Who are their partners in research? What other companies and institutions do they partner with? How are the developing these networks?
- What needs or opportunity gave rise to their place in the market space in this region?
- How are they distinguished from others in the same space? What do they offer that Protean BioDiagnostics does not?
- What are their weaknesses and limitations?
- What do they and others attribute to their success in the region?
Suggested Deliverable:
Competitor Analysis Matrix
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September 15, 2021 - Partnership & Opportunity Analysis
- Conduct a gap analysis to identify and define opportunities for Protean BioDiagnostics to enter the market with their current products?
- What companies and research firms and institutions should Protean BioDiagnostics target to develop partnerships based upon products they currently offer?
Suggested Deliverable:
Gap Analysis, Network Analysis, Recommended Strategy
Project Resources
There are no resources currently available
Industry Mentors
Academic Mentors
Assigned Students
