Capstone – Project
Develop a Market Analysis of Companion Cancer Biomarker Diagnostics Development
A Collaboration Between
Protean BioDiagnostics need help identifying the market potential of cancer biomarkers and companion diagnostics in India, Mid East and SE Asia region. We are looking to identify the key players and competitors in the market with a focus on emerging Pharma companies developing targeted cancer therapies and immune therapy. By accounting for the key players and competitors, and identify gaps and competitors in the market, we are aiming to determine the market potential and identify potential partners for Protean BioDiagnostics services supporting companion diagnostics development in the India, Mid East and SE Asia region.
Project Topics
Data Management
Growth Strategy
Marketing
Research & Development
Company Information
| Company | Protean BioDiagnostics |
| HQ | Orlando, Florida |
| Revenue | Unlisted |
| Employees | Unlisted |
| Stage | Pre-Revenue Startup |
| Hiring Potential | N/A |
| Website | https://www.proteanbiodx.com/ |
Company Overview
There has been a revolution in treatment advances for patients with cancer. These include explosive development and use of both targeted therapy and immune based therapies. The most effective use of these new treatments require access to advanced tissue and blood diagnostics. Unfortunately many patients and oncologists cannot easily access these new diagnostics advances because they live in areas with limited access to laboratory services.
Protean BioDiagnostics is committed to creating and deploying the latest and highest quality laboratory diagnostic tools to support physicians committed to providing the best possible care for their patients regardless of where they live.
Experiential Learning Program Details
| School | Dr. D Y Patil B School (DPU) |
| Engagement Format | - |
| Course | DPU Student Consulting Experience |
| Level |
|
| Students Enrolled | 127 |
| Meeting Day & Time | TBD |
| Student Time Commitment | 8-15 Hours Per Week |
| Company Time Commitment | 2 Hours |
| Duration | 7.14 Weeks |
Program Timeline
Key Project Milestones
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August 3, 2021 - Deep Dive on Protean BioDiagnostics Technology & Traction To-Date
- Become familiar with the company’s mission, core competencies, and current portfolio and product offerings.
- How does the company categorize and organize their products?
- What is their value proposition?
- Who are the key stakeholders?
- Who is the target audience? What problem does the company help their customers solve? What needs are met?
- What are the company’s goals?
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August 18, 2021 - Gather Intelligence on Key Player Analysis in India, Middle East, and Southeast Asia
- Who are the top competitors in the target region?
- What emerging Pharma companies exist in these region that are developing targeted cancer therapies and immune therapy?
- What company information should you gather in the course of your research? For instance:
- size and maturity are these organizations
- focus area
- complimentary or competitive?
Suggested Deliverable:
A slide deck with an overview of each key player and a consistent profile comparing each to each other in a way that that helps Protean BioDiganostics understand the market landscape
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September 1, 2021 - Competitor Analysis
- Consider the competitors’ networks: Who are their partners in research? What other companies and institutions do they partner with? How are the developing these networks?
- What needs or opportunity gave rise to their place in the market space in this region?
- How are they distinguished from others in the same space? What do they offer that Protean BioDiagnostics does not?
- What are their weaknesses and limitations?
- What do they and others attribute to their success in the region?
Suggested Deliverable:
Competitor Analysis Matrix
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September 15, 2021 - Partnership & Opportunity Analysis
- Conduct a gap analysis to identify and define opportunities for Protean BioDiagnostics to enter the market with their current products?
- What companies and research firms and institutions should Protean BioDiagnostics target to develop partnerships based upon products they currently offer?
Suggested Deliverable:
Gap Analysis, Network Analysis, Recommended Strategy
Project Resources
There are no resources currently available