Capstone – Project

Product Research and Strategy for New Market

A Collaboration Between

Project Synopsis

Splash is an event marketing platform that helps companies meaningfully execute, measure, and scale their event programs. We have a broad user base that ranges from Facebook and Amazon to Madewell and Equinox to Refinery29 and The New York Times. While we've traditionally focused on the marketers and event planners at organizations such as these, now we want to focus on their guests. We want to leverage Notre Dame MBAs to help us develop a product that allows our users to easily and effectively communicate with their attendees as their event approaches.

Host Venue Address

  • 233 Broadway, Floor 28, New York, NY 10007

REQUIRED PREREQUISITES

  • An interest in user research and market analysis
  • An understanding of enterprise software and event technology is helpful but not required

LEARNING OBJECTIVES

  • Students will learn how to conduct and synthesize user and market research.
  • Students will learn how to tell a compelling story and outline a product strategy based on their findings.

Project Topics

Customer Service

Data Management

Operations

Product Design & Development

Software Design & Development

Company Information

CompanySplash
HQNew York
RevenueUnlisted
Employees100-500
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Websitehttps://splashthat.com/

Company Overview

Splash is a technology company that powers advanced in-person marketing programs for the world’s leading brands. More than half of the Fortune 500 use Splash to streamline event marketing execution and optimize performance. From simplifying event asset creation to capturing attendee insights and measuring event impact, Splash enables marketers to reach and connect with target audiences in-person, efficiently scale event programs, and connect event-driven engagement to business results. Headquartered in New York, Splash is a privately held company founded by Ben Hindman and Brett Boskoff, with investors including Ascent, SMC Capital, Spark Capital, BoxGroup, Maveron, Lerer Ventures, Great Oaks, Red Sea Ventures, and ScaleUp.

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
Course
LevelN/A
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.29 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • October 14, 2019 - Understanding Splash, Interview preparation

    Students will meet with project supervisor and champion to understand the Splash software and why we are considering this new product.Then, students will use this preliminary info to create discussion guides for stakeholder and user interviews, as well as a set of questions for a market analysis.


    Suggested Deliverable:

    Interview discussion guides and market analysis prompts

  • October 14, 2019 -


  • October 16, 2019 - Research and analysis

    Students will conduct a number of interviews with users and key internal stakeholders, and complete a market analysis. 


    Suggested Deliverable:

    Research findings and recommendations

  • October 16, 2019 -


  • October 17, 2019 - Create and present product pitch and go to market strategy

    Students will create a product pitch and go to market strategy and then present it to a small panel of stakeholders.


Project Resources

There are no resources currently available

Industry Mentors

Company Admin

 

[email protected]

Academic Mentors

Instructor

Alice Obermiller

[email protected]

Assigned Students

There are currently no students assigned.