Live Case – Project
Social Media Direct Contact Combination Strategy for Growing SuperDraft
A Collaboration Between
I represent SuperDraft, the seizures entertainment endorsed fantasy gaming app. We need a combination of social media and direct contacts to land salespeople and gamers on a Subscription ranging form $20.00 to 4100.0 per month available in all 50 states.
We need help in branding as channel partners the following:
- Owners of bowling alleys
- owners of commercial buildings
- owners of apartment complexes
- alumni associations
- fraternities
- sororities
- bars
- restaurants
- private coaches
- hotels
- bingo halls
- Grocers
- convenience store owners
- travel agencies that do junkets
- cell phone companies
- tailgating companies
- caterers
- social media influencers
We need the students to create a sales plan and have social media accounts
Success is defined that each student obtained within six months 150 players had any level of sub subscription
Project Topics
Growth Strategy
Marketing
Company Information
| Company | SuperDraft |
| HQ | Salem, NH 03079, US |
| Revenue | N/A |
| Employees | Unlisted |
| Stage | Pre-Revenue Startup |
| Hiring Potential | N/A |
| Website | http://superdraft.io |
Company Overview
SuperDraft was born out of a challenge to deliver winning experiences to every sports fan. By focusing on the reasons we are fans - the camaraderie, the competition, the victory -- we get you closer to the game, advancing daily fantasy sports as you know it. With your winning potential at the forefront, explore your wildest lineups with fewer restrictions. We bring the challenge, the risk, and the reward to give you an experience like no other.
Experiential Learning Program Details
| School | Florida Institute of Technology (Florida Tech) |
| Engagement Format | Live Case - Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives. |
| Course | Foundations in Creativity, Innovation, and Entrepreneurship II |
| Level | N/A |
| Students Enrolled | 25-30 |
| Meeting Day & Time | T - Th 11:00 - 12:15 (Face to Face - traditional class) |
| Student Time Commitment | 4-7 Hours Per Week |
| Company Time Commitment | 1 Hour |
| Duration | 4.43 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type | |
|---|---|---|---|
|
Student Participation Finalized
Student Participation Finalized
Florida Tech to provide NextGen with final roster of students so they can provide free Momentum platform access
|
January 21st, 2022 | Event na | |
|
Project Kickoff Evlauations
Project Kickoff Evlauations
Please complete this PROJECT KICKOFF EVALUATION before the project begins
|
January 31st, 2022 | Evaluation evaluation | |
|
Project Kick Off (11:00 AM - 12:15 PM ET)
Project Kick Off (11:00 AM - 12:15 PM ET)
Webinar with Company: Introductions, Problem Statements, Business Challenges
|
February 1st, 2022 | Event na | |
|
Upload Milestone #1 Deliverable
Upload Milestone #1 Deliverable
|
February 12th, 2022 | Submission Required submission-required | |
|
Submit At Least Three Questions for Q&A Webinar
Submit At Least Three Questions for Q&A Webinar |
February 12th, 2022 | Evaluation evaluation | |
|
Mid Point Check-in Webinar (11:00 AM - 12:15 PM ET)
Mid Point Check-in Webinar (11:00 AM - 12:15 PM ET)
Live Webinar with Company for Q & A
|
February 15th, 2022 | Event na | |
|
How\'s it going?
How\'s it going?
Please complete this TEMPERATURE CHECK SURVEY and let us know how the project is going so far!
|
February 16th, 2022 | Evaluation evaluation | |
|
Link to UPLOAD Written Executive Summary
Link to UPLOAD Written Executive Summary
|
February 25th, 2022 | Submission Required submission-required | |
|
Link to UPLOAD 3 Minute Video Pitch Presentation
Link to UPLOAD 3 Minute Video Pitch Presentation
|
February 25th, 2022 | Submission Required submission-required | |
|
Top Student Teams Invited to Present to NextGen Leadership (Live: 3:00 PM - 5:00 PM ET)
Top Student Teams Invited to Present to NextGen Leadership (Live: 3:00 PM - 5:00 PM ET)
7-Minute Presentation + 3 Minutes of Q&A
Please upload your final presentation document.
|
March 3rd, 2022 | Submission Required submission-required | |
|
Complete End of Project PEER Evaluation
Complete End of Project PEER Evaluation
Please complete this PEER EVALUATION
|
March 4th, 2022 | Evaluation evaluation | |
|
Complete End of Project SELF Evaluation
Complete End of Project SELF Evaluation
Please complete this SELF EVALUATION
|
March 4th, 2022 | Evaluation evaluation |
Key Project Milestones
Project Resources
There are no resources currently available
Industry Mentors
There are currently no supervisors assigned.
Academic Mentors
Assigned Students
There are currently no students assigned.