Capstone – Project

The Role of Social Media in Real Estate Marketing

A Collaboration Between

Project Synopsis

Today it can be said that the real estate sector is also affected by this transformation of social media and that it has developed new business models that include social media.


This project will include research from students on how social media has changed the real estate market along with the changes social media has brought to real estate. Students will learn how Potential buyers and sellers research and rate agents, mortgage company and others by posting reviews, reading reviews and viewing pictures and videos to learn more about who might be best serve their needs.



What are some of the practices someone in the industry can take to target these changes: (below are examples)

  1. Take the traditional flyers that used to be placed on the property or attached to the sign in the front yard and instead post them online.
  2. Use a digital flyer to target the home buyers or sellers you are looking to attract on social media.
  3. Use the power of Facebook Live to broadcast property tours and open houses, drawing more attention not only to the home but also to the work agents are having fun doing.

Students will be required to make their own fictitious real estate company and provide different marketing techniques based on their chosen demographic area and present them in phases to the entire class throughout the course and allow for collaboration between one another.

Project Topics

Customer Service

Data Management

Legal, Regulatory, Compliance

Mergers & Acquisitions


PR & Communications

Company Information

CompanyKhawatmi Lending
HQNew Jersey
StageSmall Business
Hiring PotentialFormal Internship, Entry Level Full-Time

Company Overview

Mortgage Lending including real estate consulting, and assisting new real estate entrepreneurs in building a business with marketing, social media and overall perfecting their craft

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.29 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin


[email protected]

Academic Mentors


Alice Obermiller

[email protected]



[email protected]

Assigned Students

There are currently no students assigned.