Capstone – Project
Social Media Marketing and Communication Strategy Development
A Collaboration Between
Help grow SEPA Mujer’s social media presence across different platforms, monitor social media accounts for potential retweet/re-share from supporter organizations, relevant campaigns, founders, corporate supporters, etc. Create marketing materials like videos, stories, blogs. Update our web page with relevant messaging, photos, stories, blogs. Review of outreach and education materials, like brochures.
Deliverables include: 1) written strategic social media/marketing development plan 2) updated website 3) Specific marketing of 5 public campaigns (logo, memes, graphics for social media and paper).
Project Topics
Company Information
| Company | Sepa Mujer |
| HQ | Central Islip, New York |
| Revenue | Unlisted |
| Employees | Unlisted |
| Stage | Small Business |
| Hiring Potential | N/A |
| Website | http://www.sepamujer.org |
Company Overview
SEPA MUJER, Servicios para el Avance de la Mujer es una organización enfocada a trabajar con la comunidad ofreciendo educación sobre derechos legales para la mujer inmigrante, también ofrece representación legal a sobrevivientes de violencia domestica. Fundada en 1993, la agencia está dedicada a educar, informar y organizar la comunidad. Organización sin fines de lucro establecida en la comunidad Latina con el objetivo de ayudar al desarrollo de la de mujer latina en la comunidad.
Deliverables include:
1) written strategic social media/marketing development plan
2) updated website
3) Specific marketing of 5 public campaigns (logo, memes, graphics for social media, and paper).
Experiential Learning Program Details
| School | Adelphi University |
| Engagement Format | Capstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges. |
| Course | Adelphi University’s Jagger Fellows Program- Capstone Summer2020 |
| Level |
|
| Students Enrolled | 6 |
| Meeting Day & Time | TBD |
| Student Time Commitment | 4-7 Hours Per Week |
| Company Time Commitment | 2 Hours |
| Duration | 19.43 Weeks |
Program Timeline
| Touchpoints & Assignments | Due Date | Type | |
|---|---|---|---|
|
Official Project Kickoff
Official Project Kickoff
We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals.
|
June 12th, 2020 | Event na | |
|
Final Presentations
Final Presentations
Students will present final insights to the company's senior leadership. Please upload the final deliverables.
|
August 7th, 2020 | Submission Required submission-required |
Key Project Milestones
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June 25, 2020 - Strategic social media development plan
A written social media development plan will specify recommendations and next steps for enhancing SEPA Mujer’s use of social media. This includes website, facebook, FaceBook Live, twitter, instagram. Some of these steps will be implemented during the course of the project.
Suggested Deliverable:
Written strategic social media development plan.
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July 15, 2020 - Website Update
SEPA Mujer’s website needs a new look. Students will develop recommendations to upgrade the website and then implement those changes. Preliminary suggestions include change of home page, graphics, ability to add info from other sources, videos, etc.
Suggested Deliverable:
Completion of the updated website.
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August 5, 2020 - Campaign Graphics and Marketing
SEPA Mujer engages in many public campaigns about issues that impact the Latina immigrant community. Examples include One Fair Wage campaign, Census Campaign, Public Charge campaign, Green Light Campaign, Voter Registration campaign. These are campaigns that occur in -person through meetings, rallies, protests, but also occur using social media. Help is needed to create specific logos, memes, videos for specific campaigns. Campaigns for this project will be chosen through dialogue with the Executive Director.
Suggested Deliverable:
Completion of marketing/ design of graphics for 5 public campaigns.
Project Resources
There are no resources currently available
Industry Mentors
There are currently no supervisors assigned.
Academic Mentors
There are currently no supervisors assigned.
Assigned Students
There are currently no students assigned.