Capstone – Project

Social Media Marketing and Communication Strategy Development

A Collaboration Between

Project Synopsis

Help grow SEPA Mujer’s social media presence across different platforms, monitor social media accounts for potential retweet/re-share from supporter organizations, relevant campaigns, founders, corporate supporters, etc. Create marketing materials like videos, stories, blogs. Update our web page with relevant messaging, photos, stories, blogs.  Review of outreach and education materials, like brochures.

Deliverables include:  1) written strategic social media/marketing development plan  2) updated website  3) Specific marketing of 5 public campaigns (logo, memes, graphics for social media and paper).

Project Topics

Company Information

CompanySepa Mujer
HQCentral Islip, New York
StageSmall Business
Hiring PotentialN/A

Company Overview

SEPA MUJER, Servicios para el Avance de la Mujer es una organización enfocada a trabajar con la comunidad ofreciendo educación sobre derechos legales para la mujer inmigrante, también ofrece representación legal a sobrevivientes de violencia domestica. Fundada en 1993, la agencia está dedicada a educar, informar y organizar la comunidad. Organización sin fines de lucro establecida en la comunidad Latina con el objetivo de ayudar al desarrollo de la de mujer latina en la comunidad. Deliverables include: 1) written strategic social media/marketing development plan 2) updated website 3) Specific marketing of 5 public campaigns (logo, memes, graphics for social media, and paper).

Experiential Learning Program Details

SchoolAdelphi University
Engagement FormatCapstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
CourseAdelphi University’s Jagger Fellows Program- Capstone Summer2020
  • All Undergraduate
  • Advanced Undergraduate
  • All Graduate
Students Enrolled6
Meeting Day & TimeTBD
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration19.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
Official Project Kickoff

Official Project Kickoff

We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals.
June 12th, 2020 Event na
Final Presentations Final Presentations
Students will present final insights to the company's senior leadership. Please upload the final deliverables.
August 7th, 2020 Submission Required submission-required

Key Project Milestones

  • June 25, 2020 - Strategic social media development plan

    A written social media development plan will specify recommendations and next steps for enhancing SEPA Mujer’s use of social media.  This includes website, facebook, FaceBook Live, twitter, instagram.  Some of these steps will be implemented during the course of the project.

    Suggested Deliverable:

    Written strategic social media development plan.

  • July 15, 2020 - Website Update

    SEPA Mujer’s website needs a new look.  Students will develop recommendations to upgrade the website and then implement those changes.  Preliminary suggestions include change of home page, graphics, ability to add info from other sources, videos, etc.

    Suggested Deliverable:

    Completion of the updated website.

  • August 5, 2020 - Campaign Graphics and Marketing

    SEPA Mujer engages in many public campaigns about issues that impact the Latina immigrant community.  Examples include One Fair Wage campaign, Census Campaign, Public Charge campaign, Green Light Campaign, Voter Registration campaign.  These are campaigns that occur in -person through meetings, rallies, protests, but also occur using social media.  Help is needed to create specific logos, memes, videos for specific campaigns. Campaigns for this project will be chosen through dialogue with the Executive Director.

    Suggested Deliverable:

    Completion of marketing/ design of graphics for 5 public campaigns.

Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.