Capstone – Project

Target Customer Profiles and Market Segmentation

A Collaboration Between

Project Synopsis

Currently, we have built software that will help companies/SMB in customer feedback collection & provide real-time insights without any manual effort. We also provided quick decisions based on data with the power of AI.

The challenge is that we are not able to get a response/interest in using this software. Why?
Is the companies/SMB thinks that knowing customer feedback & act is not the need of the hour?
How do we tell them that proactive insight-based decisions can help them in the growth of revenue?
Getting our pitch right that can give an exact message to companies/SMB.
Identify niche areas than leading competitors’ strengths, weaknesses and gaps
Target Customer Profiles, Market Segmentation
Pilot based on the report & try to onboard customers
We are good if we can onboard some 100 – 200 new customers & identify the pattern.
Once we have a pattern we can pivot & scale fast.

Project Topics

Company Information

CompanyHappy Agility Ltd
HQUK
RevenueN/A
EmployeesUnlisted
StagePre-Revenue Startup
Hiring PotentialFormal Internship
Website

Company Overview

We have built a feedback analytics platform that can be used by small-medium businesses in understanding customer needs & empowering the growth of the business. Our USP is focused on SMB & empowering their growth by providing data-driven decisions.

Experiential Learning Program Details

SchoolCapSource
Engagement Format -
Course
LevelN/A
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment1 Hour
DurationN/A

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Malli N

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Academic Mentors

Instructor

 

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Instructor

 

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Instructor

 

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Instructor

 

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Instructor

 

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Assigned Students

There are currently no students assigned.