Capstone – Project

Total Addressable Market Analysis for New Sales Region

A Collaboration Between

Project Synopsis

Velocity Global is one of the fastest-growing private companies in the US. We were # 4 on the Inc 5000 2018 list and # 185 in 2019. Velocity Global's primary purpose is to allow companies to seize business opportunities outside of their geographic footprint through our International PEO service. The company has been operating in the European market for about 1 year but has yet to perform a Total Addressable Market Analysis. This is a great opportunity to come in and analyze the European market and provide analysis/data on the size of the opportunity.


  • 3858 Walnut Street, Ste 107, Denver, CO 80205


  • This project is open to all students, but previous experience with the Big 4, i-Banking, and professional services a big plus.


  • If successful the students will learn in-depth how to provide a TAM analysis and be able to decipher how a high growth company like Velocity Global can utilize that data to capitalize on the market.

Project Topics

Growth Strategy


Sales & Business Development

Company Information

CompanyVelocity Global
StageMedium Business
Hiring PotentialFormal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

Our Primary Purpose: To help organizations expand internationally and seize business opportunities outside of their geographic footprint today this very day. Why We Exist: Velocity Global allows people and organizations to think outside of their internal boundaries to create connections around the world. We challenge people and organizations to innovate beyond their comfort zones and go places they never expected.

Experiential Learning Program Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

  • March 5, 2020 - Develop a Total Addressable Market for UK/Europe

    TAM Analysis should include:

    – # of companies within UK/Europe with operations outside of UK/Europe, including a breakdown by HQ country and industry- estimated # of employees employed by those companies outside of UK/Europe- estimated total annual compensation paid to those employees- estimated annual sales generated outside of UK/Europe by UK/Europe companies and projected growth- projected growth in the # of companies expanding from UK/Europe to other regions, the key drivers, and the primary industries

Project Resources

There are no resources currently available

Industry Mentors

Company Admin


[email protected]

Academic Mentors


Alice Obermiller

[email protected]



[email protected]

Assigned Students

There are currently no students assigned.