License to Drift (Drift) is targeting Q4 2016 to start its beta test and Spring 2017 for its broader launch. The brand needs to develop and test creative user acquisition strategies that will encourage the target demographic(s) to visit its landing page and register for the site.
Since an official launch strategy requires a lot of planning, Alexandria wishes to position this project as laying the ground work for future user acquisition at Drift. Throughout this project, your main objective will be to:
- Craft and test unique strategies that will drive the future growth of the platform
- Use this preliminary data/information to help develop Drift’s overall social media strategy
Since the founder, Alexandria, will be launching in early 2017, she does not truly know what user acquisition strategies will be the most effective in driving unique visitors to the site. Not only that, Alexandria also needs to figure out how to convert these interested leads into users through registration. That is why she needs your help!
Project Topics
![](https://capsource-bucket.s3.us-west-2.amazonaws.com/wp-content/uploads/2020/01/08181204/Marketing-Icon.png)
Marketing
Company Information
Company | License to Drift |
HQ | New York |
Revenue | Unlisted |
Employees | 1-5 |
Stage | Pre-Revenue Startup |
Hiring Potential | Follow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time |
Website | https://licensetodrift.com/ |
Company Overview
Experiential Learning Program Details
School | - |
Engagement Format | - - - |
Course | |
Level | N/A |
Students Enrolled | N/A |
Meeting Day & Time | N/A |
Student Time Commitment | - Per Week |
Company Time Commitment | - |
Duration | N/A |
Program Timeline
Touchpoints & Assignments | Due Date | Type |
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Key Project Milestones
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