Capstone – Project

User Acquisition Strategy Testing and Development

A Collaboration Between

Project Synopsis

License to Drift (Drift) is targeting Q4 2016 to start its beta test and Spring 2017 for its broader launch. The brand needs to develop and test creative user acquisition strategies that will encourage the target demographic(s) to visit its landing page and register for the site.

Since an official launch strategy requires a lot of planning, Alexandria wishes to position this project as laying the ground work for future user acquisition at Drift. Throughout this project, your main objective will be to:


  • Craft and test unique strategies that will drive the future growth of the platform


  • Use this preliminary data/information to help develop Drift’s overall social media strategy


Since the founder, Alexandria, will be launching in early 2017, she does not truly know what user acquisition strategies will be the most effective in driving unique visitors to the site. Not only that, Alexandria also needs to figure out how to convert these interested leads into users through registration. That is why she needs your help!

Project Topics


Company Information

CompanyLicense to Drift
HQNew York
StagePre-Revenue Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

License to Drift helps consumers plan travel around events and experiences aligned with their interests. We believe in the power of travel to awaken empathy, foster inclusion, and heal divisions in society. We encourage and facilitate travel in a way that is authentic to our consumers, while blending the familiar (i.e. activities aligned with consumer hobbies and interests) with the unfamiliar (i.e. a new destination or culture). The central criterion for our trip recommendations is experiences aligned with our users’ passions. This allows travelers to discover new locales where they can make meaningful connections.

Experiential Learning Program Details

Engagement Format- - -
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment- Per Week
Company Time Commitment-

Program Timeline

Touchpoints & Assignments Due Date Type

Key Project Milestones

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Industry Mentors

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Academic Mentors

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Assigned Students

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