Capstone – Project

We’re Launching a New Website – IMDb Meets LinkedIn Meets Bumble Capstone Summer2020

A Collaboration Between

Project Synopsis

This project will:
1. Showcase toy and game inventors like their counterparts in music, film, literary, culinary, etc. worlds. If you sell a million records, you are on the cover of Rolling Stone, a million books, the NY Bestseller List. But if you’ve sold over 100 million toys or games like Jenga, no one has heard of you… and Leslie Scott is awesome! We want to tell the stories and connect consumers to toy and game inventors.
2. Toy/game Industry need an easy way to connect with one another. Let’s say you are a Product Acquisition Exec at Mattel and you are traveling to London and would like a list of inventors there who specialize in electronic plush. Another example is that you loved the Dads Play with Barbie campaign and want to find the pr company that put it together.

Project Topics

Company Information

CompanyChicago Toy and Game Group
StageSmall Business
Hiring PotentialN/A

Company Overview

We produce CHITAG Week, a series of events promoting and celebrating play and innovation that welcomes industry, consumers and traditional and social media from around the world the week before Thanksgiving. Our main events include: Chicago Toy & Game Fair, Inventor & Innovation Conferences, Play in Education Conferences, Young Inventor Challenge, Toy & Game International Excellence Awards and PlayCHIC. Our Mission: To be the Toy & Game Industry leader in promoting innovation, creativity and connectivity throughout the world.

Experiential Learning Program Details

SchoolAdelphi University
Engagement FormatCapstone - Small Team Consulting Project - Students work in consulting teams of 3-5 directly with faculty and client liaisons on developing real solutions to real-world challenges.
CourseAdelphi University’s Virtual Business Student Consulting Program- Summer 2020
  • All Undergraduate
  • Advanced Undergraduate
  • All Graduate
Students Enrolled6
Meeting Day & TimeTBD
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration19.57 Weeks

Program Timeline

Touchpoints & Assignments Due Date Type
Official Project Kickoff

Official Project Kickoff

We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals.
April 15th, 2020 Event na
Final Presentations Final Presentations
Students will present final insights to the company's senior leadership. Please upload the final deliverables.
August 30th, 2020 Submission Required submission-required

Key Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.