REQUEST FOR PROPOSALS

Course Title

Analytics Product Development & Marketing Engagement

Collaboration Overview

The University of Maryland's Analytics course is looking for a company to work with on a Product Development & Marketing oriented project for the students to work through over a 8 week engagement! The course is led by a seasoned Analytics professional and the students will be guided through the project and present final recommendations over video conference at the end of the engagement.

Interested in this engagement?
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Engagement Format: Live Case

Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.

Timeline & Next Steps

  • February 17, 2017

    School faculty will begin interviewing interested companies and discuss project ideas.

  • February 28, 2017

    Final date for companies to express interest in participating.

  • July 3, 2017

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • August 7, 2017

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Project Inspiration

Project templates by topic that might inspire you…

Corporate Social Responsibility

Strategy Development
Requirements Planning
Evaluation and Recommendations

Customer Service

New Business Opportunity Assessment
New Product/Service Development
Customer Discovery/Interviewing

Data Management

Data Scrubbing & Reorganization
Data Synthesis & Visualization
KPI Design Visualization

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes

Marketing

Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

Mergers & Acquisitions

Prospecting Acquirer Targets
Establishing & Validating Valuations
Researching Potential Acquisitions

Operations

Process Design Review
Scalability Assessment
Inter-Departmental Efficiency Assessment

Org Culture, D&I

Diversity Assessments
Inclusion Protocols
Training & Development

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Product Design & Development

User Testing/Interviewing
Requirements Planning
Product Development/Extension

Purchasing, Logistics, Supply Chain

Sourcing & Distribution Analysis
Inventory Management
Distribution Optimization

Reporting, Financial Planning & Analysis

Growth Analysis
Valuations Assessment
Financial Performance Analysis​

Research & Development

Competition Due Diligence
Industry Size Assessment
Partnership & Channel Mapping

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Software Design & Development

MVP Design & User Testing
Systems Integration
Technology Roadmap Planning

Talent Management

Talent Competency Mapping
Training & Development Curriculum Design
Talent Satisfaction Assessments

Academic Mentors

There are currently no supervisors assigned.

Academic Program Details

SchoolUniversity Of Maryland
CourseAnalytics Product Development & Marketing Engagement
Graduate / UndergraduateN/A
Students EnrolledN/A
Student Time Commitment4-7 Hours
Class Meeting Day & Time*N/A

*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized

Collaboration Requirements

Requested Industries
Agriculture & Forestry
Requested Company Size
  • Established Startup
Duration6 weeks (07/03/2017 - 08/07/2017)
LocationN/A
Company Time Commitment2 Hours per week of mentoring, answering key questions, and providing access to helpful resources
Project Count1

Projects

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