Course Title

Fashion Merchandising Branding & Marketing

Collaboration Overview

Long Island University's Branding & Marketing Course within the Fashion Merchandising program is seeking an industry partner as a host for a virtual project collaboration this upcoming Fall term. Through this project, students aim to use the core skills necessary in order to understand, craft, measure, and manage brand strategies within the fashion industry as well as other related sectors. We are looking for an exciting project related to fashion brand marketing. We hope to help by examining and suggesting improvements that pertain to branding as a co-creation of consumers, marketers, and culture.

Sample project objectives might include:
  1. Designing effective brand identities and value propositions as part of overall business strategy
  2. Developing brand-building strategies
  3. Applying brand licensing and creative elements for effective branding
  4. Leveraging digital technologies, such as social media marketing, to promote branding and licensing programs.
Take a look at prior work completed by LIU students: 

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Engagement Format: Live Case

Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.

Timeline & Next Steps

  • July 31, 2020

    Finalize Project Scope

  • August 3, 2020

    Company Application Deadline

  • October 5, 2020

    Project Kickoff

  • December 11, 2020

    Final Presentations

Project Inspiration

Project templates by topic that might inspire you…

Account Management

Process Overview / Mapping
Software Suite Recommendations
Process Optimization

Corporate Social Responsibility

Strategy Development
Requirements Planning
Evaluation and Recommendations

Customer Service

New Business Opportunity Assessment
New Product/Service Development
Customer Discovery/Interviewing

Data Management

Data Scrubbing & Reorganization
Data Synthesis & Visualization
KPI Design Visualization

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes


Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

Mergers & Acquisitions

Prospecting Acquirer Targets
Establishing & Validating Valuations
Researching Potential Acquisitions


Process Design Review
Scalability Assessment
Inter-Departmental Efficiency Assessment

Org Culture, D&I

Diversity Assessments
Inclusion Protocols
Training & Development

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Product Design & Development

User Testing/Interviewing
Requirements Planning
Product Development/Extension

Purchasing, Logistics, Supply Chain

Sourcing & Distribution Analysis
Inventory Management
Distribution Optimization

Quality Control

Process Mapping & Checking
Document Validity Verification
Data and Fact Checking

Reporting, Financial Planning & Analysis

Growth Analysis
Valuations Assessment
Financial Performance Analysis​

Research & Development

Competition Due Diligence
Industry Size Assessment
Partnership & Channel Mapping

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Software Design & Development

MVP Design & User Testing
Systems Integration
Technology Roadmap Planning

Talent Management

Talent Competency Mapping
Training & Development Curriculum Design
Talent Satisfaction Assessments

Academic Mentors



[email protected]

Academic Program Details

SchoolLong Island University C.W. Post (LIU Post)
CourseFashion Merchandising Branding & Marketing
Graduate / UndergraduateN/A
Students EnrolledN/A
Student Time Commitment4-7 Hours
Class Meeting Day & Time*N/A

*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized

Collaboration Requirements

Requested Industries
Requested Company Size
  • Medium Business
Duration14 weeks (09/02/2020 - 12/03/2020)
Company Time Commitment2 Hours per week of mentoring, answering key questions, and providing access to helpful resources
Project Count1


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