PROJECT REQUEST

Course Title

Florida Institute of Technology – Business School Live Case

Collaboration Overview

This is a practical course for business students from FIT to work on a topic such as an entrepreneurial strategy using a "Live Case" methodology for the duration of the semester under individual faculty direction.  The primary method of instruction and learning is by students participating on an independent team through a practical experience (i.e. internship) to address an actual business problem with a functioning, off-campus "host company". The course is designed to be a vehicle to give students the opportunity to conduct research as part of a team for a "real world" topic/problem presented to them by an actual host company in the marketplace facilitated through CapSource. This research process may include original data gathering (interviews, participant observations, survey methodologies, quantitative/empirical methods, etc.) or primary/secondary source content analysis. The goal is to allow students to gain hands on experience with a brand in the middle of a turnaround. They will also have exposure to the full eCommerce business which is positioning itself to nearly double its percentage of contribution. The objective of the project is to pitch one strategy that will have a monumental impact on the business. Prepare to defend the concept and the course of action needed to achieve the objective. Students have a great deal of freedom in deciding how to approach their respective topic/problem, their research approach, and how to best present their analyses to the host company at the end of the course. Students are expected to adhere to several guidelines: (1) students/teams will be required to work closely with the partnering host company representative (Project Champion) on a regular schedule as presented in the Collaboration Timeline; (2) students will be required to develop and produce deliverables such as their recommendation(s)/solution(s) to present to the host company at the end of the project; and (3) students will be required to maintain regular status updates to the professor as requested. The professor serves as a "guide on the side" as the students are expected to take the initiative on their assigned topic/problem as they would if the were an actual employee of the host company.

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Program & Course Info

SchoolFlorida Institute of Technology (Florida Tech)
CourseFlorida Institute of Technology – Business School Live Case
Graduate / UndergraduateN/A
Students EnrolledN/A
Student Time Commitment4-7 Hours
Class Meeting Day & Time*TBD

*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized

Collaboration Requirements

Requested Industries
Manufacturing
Requested Company Size
  • Medium Business
Duration (02/02/2021 - 03/05/2021)
Location
  • Local (within 30 miles)
  • Regional (within 90 miles)
  • Fully Remote (located anywhere)
Company Time Commitment2 Hours per week of mentoring, answering key questions, and providing access to helpful resources
Project Count2

Timeline & Next Steps

  • February 2, 2021

    Kickoff webinar 11-12 pm

    True Religion asks: Customer survey data; business KPI data by channel (email/SMS/paid media/organic social)

  • February 9, 2021

    Webinar #1

  • February 23, 2021

    Webinar #2

  • March 2, 2021

    Top teams presentation webinar to TR

Topics of Interest

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Customer Service

New Business Opportunity Assessment
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Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes

Marketing

Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

School Supervisors

Instructor

Robert Keimer

[email protected]

Instructor

Tim

[email protected]

Projects