This is a practical course for business students from FIT to work on a topic such as an entrepreneurial strategy using a "Live Case" methodology for the duration of the semester under individual faculty direction. The primary method of instruction and learning is by students participating on an independent team through a practical experience (i.e. internship) to address an actual business problem with a functioning, off-campus "host company". The course is designed to be a vehicle to give students the opportunity to conduct research as part of a team for a "real world" topic/problem presented to them by an actual host company in the marketplace facilitated through CapSource. This research process may include original data gathering (interviews, participant observations, survey methodologies, quantitative/empirical methods, etc.) or primary/secondary source content analysis. The goal is to allow students to gain hands on experience with a brand in the middle of a turnaround. They will also have exposure to the full eCommerce business which is positioning itself to nearly double its percentage of contribution. The objective of the project is to pitch one strategy that will have a monumental impact on the business. Prepare to defend the concept and the course of action needed to achieve the objective. Students have a great deal of freedom in deciding how to approach their respective topic/problem, their research approach, and how to best present their analyses to the host company at the end of the course. Students are expected to adhere to several guidelines: (1) students/teams will be required to work closely with the partnering host company representative (Project Champion) on a regular schedule as presented in the Collaboration Timeline; (2) students will be required to develop and produce deliverables such as their recommendation(s)/solution(s) to present to the host company at the end of the project; and (3) students will be required to maintain regular status updates to the professor as requested. The professor serves as a "guide on the side" as the students are expected to take the initiative on their assigned topic/problem as they would if the were an actual employee of the host company.
Engagement Format: Live Case
Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Timeline & Next Steps
August 2, 2021
Collaboration request published. Industry Partners may express interest in participating.
August 4, 2021
Educators will begin interviewing interested Industry Partners to discuss project ideas.
September 1, 2021
Final date for Industry Partners to express interest in participating.
September 6, 2021
Educators and Industry Partners finalize project charters, legal documents, and background materials.
September 21, 2021
OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.
December 10, 2021
OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.
Project templates by topic that might inspire you…
Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing
Process Design Review
Inter-Departmental Efficiency Assessment
Product Design & Development
Purchasing, Logistics, Supply Chain
Sourcing & Distribution Analysis
Research & Development
Competition Due Diligence
Industry Size Assessment
Partnership & Channel Mapping
Academic Program Details
|School||Florida Institute of Technology (Florida Tech)|
|Course||Growth & Marketing Strategy Project (Fall 2021)|
|Graduate / Undergraduate|
|Student Time Commitment||4-7 Hours|
|Class Meeting Day & Time*||TBD|
*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized
Accounting & Legal, Aerospace & Defense, Agriculture & Forestry, Arts, Entertainment & Recreation, Biotech & Pharmaceuticals, Business Services, Construction, Repair & Maintenance, Consumer Services, Education, Finance, Government, Health Care, Information Technology, Insurance, Manufacturing, Media, Mining & Metals, Non-Profit, Oil, Gas, Energy & Utilities, Real Estate, Restaurants, Bars & Food Services, Retail, Telecommunications, Transportation & Logistics, Travel & Tourism
|Requested Company Size|
|Duration||12 Weeks (09/14/2021 - 12/10/2021)|
|Company Time Commitment||2 Hours per week of mentoring, answering key questions, and providing access to helpful resources|