REQUEST FOR PROPOSALS

Course Title

Marketing Consulting Engagement

Collaboration Overview

Looking to work with an interesting startup or established company to engage students in a real-world project related to marketing.

Interested in this engagement?
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Engagement Format: Live Case

Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.

Timeline & Next Steps

Project Inspiration

Project templates by topic that might inspire you…

Account Management

Process Overview / Mapping
Software Suite Recommendations
Process Optimization

Corporate Social Responsibility

Strategy Development
Requirements Planning
Evaluation and Recommendations

Customer Service

New Business Opportunity Assessment
New Product/Service Development
Customer Discovery/Interviewing

Data Management

Data Scrubbing & Reorganization
Data Synthesis & Visualization
KPI Design Visualization

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes

International Affairs

Expansion Planning
Cultural Assessment
Strategic Entry

Legal, Regulatory, Compliance

Impending Regulation Assessment
Legal Documents & Legal Structure Audit
Prospecting Legal Firms

Marketing

Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

Mergers & Acquisitions

Prospecting Acquirer Targets
Establishing & Validating Valuations
Researching Potential Acquisitions

Operations

Process Design Review
Scalability Assessment
Inter-Departmental Efficiency Assessment

Org Culture, D&I

Diversity Assessments
Inclusion Protocols
Training & Development

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Product Design & Development

User Testing/Interviewing
Requirements Planning
Product Development/Extension

Purchasing, Logistics, Supply Chain

Sourcing & Distribution Analysis
Inventory Management
Distribution Optimization

Quality Control

Process Mapping & Checking
Document Validity Verification
Data and Fact Checking

Reporting, Financial Planning & Analysis

Growth Analysis
Valuations Assessment
Financial Performance Analysis​

Research & Development

Competition Due Diligence
Industry Size Assessment
Partnership & Channel Mapping

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Software Design & Development

MVP Design & User Testing
Systems Integration
Technology Roadmap Planning

Talent Management

Talent Competency Mapping
Training & Development Curriculum Design
Talent Satisfaction Assessments

Academic Mentors

There are currently no supervisors assigned.

Academic Program Details

SchoolFordham University
CourseMarketing Consulting Engagement
Graduate / UndergraduateN/A
Students EnrolledN/A
Student Time Commitment4-7 Hours
Class Meeting Day & Time*N/A

*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized

Collaboration Requirements

Requested Industries
Biotech & Pharmaceuticals, Business Services, Information Technology, Manufacturing, Retail
Requested Company Size
  • Established Startup
  • High-Growth Startup
  • Small Business
  • Medium Business
  • Large Enterprise
Duration10 weeks (1493006400 - 1498881600)
LocationN/A
Company Time Commitment2 Hours per week of mentoring, answering key questions, and providing access to helpful resources
Project Count1

Projects

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