Course Title

New Venture Marketing

Collaboration Overview


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Engagement Format: Live Case

Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.

Timeline & Next Steps

  • January 11, 2022

    Collaboration request published. Industry Partners may express interest in participating.

  • January 11, 2022

    Educators will begin interviewing interested Industry Partners to discuss project ideas.

  • January 11, 2022

    Final date for Industry Partners to express interest in participating.

  • January 11, 2022

    Educators and Industry Partners finalize project charters, legal documents, and background materials.

  • February 8, 2022

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • May 3, 2022

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Project Inspiration

Project templates by topic that might inspire you…


Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

Academic Mentors


Ryall Carroll 

[email protected]

Academic Program Details

SchoolSt. John’s University
CourseNew Venture Marketing
Graduate / Undergraduate
  • Advanced Undergraduate
Students Enrolled12
Student Time Commitment1-3 Hours
Class Meeting Day & Time*Monday 7:10- 10:00

*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized

Collaboration Requirements

Requested Industries
Arts, Entertainment & Recreation, Business Services, Consumer Services, Education, Health Care, Information Technology, Insurance, Manufacturing, Media, Mining & Metals, Non-Profit, Real Estate, Restaurants, Bars & Food Services, Retail, Telecommunications, Transportation & Logistics, Travel & Tourism
Requested Company Size
  • Established Startup
  • High-Growth Startup
  • Small Business
Duration12 Weeks (02/08/2022 - 05/03/2022)
  • Fully Remote (located anywhere)
Company Time Commitment1 Hour per week of mentoring, answering key questions, and providing access to helpful resources
Project Count1


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