Course Title

Social Media Marketing January 2022

Collaboration Overview

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Engagement Format: Live Case

Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.

Timeline & Next Steps

  • November 19, 2021

    Collaboration request published. Industry Partners may express interest in participating.

  • November 19, 2021

    Educators will begin interviewing interested Industry Partners to discuss project ideas.

  • November 19, 2021

    Final date for Industry Partners to express interest in participating.

  • November 19, 2021

    Educators and Industry Partners finalize project charters, legal documents, and background materials.

  • January 10, 2022

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • January 28, 2022

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Project Inspiration

Project templates by topic that might inspire you…

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes


Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Academic Mentors


Weiwei Zhang 

[email protected]

Academic Program Details

SchoolHartwick College
CourseSocial Media Marketing January 2022
Graduate / UndergraduateN/A
Students Enrolled20
Student Time Commitment4-7 Hours
Class Meeting Day & Time*J Term 2022: Monday, Tuesday, Thursday, Friday (1:30 - 5:30) Synchronous Virtual

*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized

Collaboration Requirements

Requested Industries
Arts, Entertainment & Recreation, Consumer Services, Media, Restaurants, Bars & Food Services, Retail, Travel & Tourism
Requested Company Size
  • Established Startup
  • High-Growth Startup
  • Small Business
Duration2.6 Weeks (01/10/2022 - 01/28/2022)
  • Fully Remote (located anywhere)
Company Time Commitment3-5 Hours per week of mentoring, answering key questions, and providing access to helpful resources
Project Count1


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