Engagement Format: Live Case
Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.
Timeline & Next Steps
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November 19, 2021
Collaboration request published. Industry Partners may express interest in participating.
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November 19, 2021
Educators will begin interviewing interested Industry Partners to discuss project ideas.
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November 19, 2021
Final date for Industry Partners to express interest in participating.
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November 19, 2021
Educators and Industry Partners finalize project charters, legal documents, and background materials.
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January 10, 2022
OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.
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January 28, 2022
OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.
Project Inspiration
Project templates by topic that might inspire you…
![](https://capsource-bucket.s3.us-west-2.amazonaws.com/wp-content/uploads/2020/01/08181201/Screen-Shot-2017-01-08-at-2.05.58-PM.png)
Growth Strategy
Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes
![](https://capsource-bucket.s3.us-west-2.amazonaws.com/wp-content/uploads/2020/01/08181204/Marketing-Icon.png)
Marketing
Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing
![](https://capsource-bucket.s3.us-west-2.amazonaws.com/wp-content/uploads/2020/01/08181203/Public-Relations-SVG.png)
PR & Communications
PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement
![](https://capsource-bucket.s3.us-west-2.amazonaws.com/wp-content/uploads/2020/01/08181201/Sales-BD-Icon.png)
Sales & Business Development
New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing
Academic Mentors
![](https://capsource.io/wp-content/plugins/ultimate-member/assets/img/default_avatar.jpg)
Academic Program Details
School | Hartwick College |
Course | Social Media Marketing January 2022 |
Graduate / Undergraduate | N/A |
Students Enrolled | 20 |
Student Time Commitment | 4-7 Hours |
Class Meeting Day & Time* | J Term 2022: Monday, Tuesday, Thursday, Friday (1:30 - 5:30) Synchronous Virtual |
*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized
Collaboration Requirements
Requested Industries | Arts, Entertainment & Recreation, Consumer Services, Media, Restaurants, Bars & Food Services, Retail, Travel & Tourism |
Requested Company Size |
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Duration | 2.6 Weeks (01/10/2022 - 01/28/2022) |
Location |
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Company Time Commitment | 3-5 Hours per week of mentoring, answering key questions, and providing access to helpful resources |
Project Count | 1 |