Course Title

Strategic Communication Capstone

Collaboration Overview

The Capstone in Strategic Communication simulates a senior communication management context, where students will apply what they have learned via the graduate studies curriculum. This fast-paced, deadline-driven course provides an opportunity for students to not only demonstrate specific skills and knowledge in strategic communication, but also will assess crucial industry capacities in areas including teamwork, time management, client relations, critical thinking, creativity, and project coordination. Student groups will work with unique clients in a variety of different industry areas to identify a strategic communication problem, analyze related proprietary data, engage in client check-in meetings, and develop an evidence-based strategic communication plan that will be presented to the client and the class.

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Timeline & Next Steps

  • October 18, 2021

    Collaboration request published. Industry Partners may express interest in participating.

  • October 18, 2021

    Educators will begin interviewing interested Industry Partners to discuss project ideas.

  • October 18, 2021

    Final date for Industry Partners to express interest in participating.

  • October 18, 2021

    Educators and Industry Partners finalize project charters, legal documents, and background materials.

  • March 21, 2022

    OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.

  • April 29, 2022

    OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.

Project Inspiration

Project templates by topic that might inspire you…

Corporate Social Responsibility

Strategy Development
Requirements Planning
Evaluation and Recommendations

International Affairs

Expansion Planning
Cultural Assessment
Strategic Entry


Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

Org Culture, D&I

Diversity Assessments
Inclusion Protocols
Training & Development

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Academic Mentors


Mark Rademacher 

[email protected]

Academic Program Details

SchoolButler University
CourseStrategic Communication Capstone
Graduate / Undergraduate
  • All Graduate
  • Working Professionals
Students Enrolled14
Student Time Commitment4-7 Hours
Class Meeting Day & Time*3/14/22 - 4/29/22 Asynchronous

*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized

Collaboration Requirements

Requested Industries
Accounting & Legal, Agriculture & Forestry, Arts, Entertainment & Recreation, Biotech & Pharmaceuticals, Business Services, Construction, Repair & Maintenance, Consumer Services, Education, Finance, Government, Health Care, Information Technology, Insurance, Manufacturing, Media, Mining & Metals, Non-Profit, Oil, Gas, Energy & Utilities, Real Estate, Restaurants, Bars & Food Services, Retail, Telecommunications, Transportation & Logistics, Travel & Tourism
Requested Company Size
  • Established Startup
  • High-Growth Startup
  • Small Business
  • Medium Business
  • Large Enterprise
Duration5 Weeks (03/21/2022 - 04/29/2022)
  • Fully Remote (located anywhere)
Company Time Commitment2 Hours per week of mentoring, answering key questions, and providing access to helpful resources
Project Count3


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