REQUEST FOR PROPOSALS
Course Title
Strategic Communication Capstone
Collaboration Overview
The Capstone in Strategic Communication simulates a senior communication management context, where students will apply what they have learned via the graduate studies curriculum. This fast-paced, deadline-driven course provides an opportunity for students to not only demonstrate specific skills and knowledge in strategic communication, but also will assess crucial industry capacities in areas including teamwork, time management, client relations, critical thinking, creativity, and project coordination. Student groups will work with unique clients in a variety of different industry areas to identify a strategic communication problem, analyze related proprietary data, engage in client check-in meetings, and develop an evidence-based strategic communication plan that will be presented to the client and the class.
Timeline & Next Steps
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October 18, 2021
Collaboration request published. Industry Partners may express interest in participating.
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October 18, 2021
Educators will begin interviewing interested Industry Partners to discuss project ideas.
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October 18, 2021
Final date for Industry Partners to express interest in participating.
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October 18, 2021
Educators and Industry Partners finalize project charters, legal documents, and background materials.
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March 21, 2022
OFFICIAL PROJECT LAUNCH: We’ll find a time on this day to web conference you into our class to kickoff the project.
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April 29, 2022
OFFICIAL PROJECT END: We’ll find a time on this day to web conference you into our class to close the project.
Project Inspiration
Project templates by topic that might inspire you…
Corporate Social Responsibility
Strategy Development
Requirements Planning
Evaluation and Recommendations
International Affairs
Expansion Planning
Cultural Assessment
Strategic Entry
Marketing
Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing
Org Culture, D&I
Diversity Assessments
Inclusion Protocols
Training & Development
PR & Communications
PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement
Academic Mentors
Academic Program Details
School | Butler University |
Course | Strategic Communication Capstone |
Graduate / Undergraduate |
|
Students Enrolled | 14 |
Student Time Commitment | 4-7 Hours |
Class Meeting Day & Time* | 3/14/22 - 4/29/22 Asynchronous |
*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized
Collaboration Requirements
Requested Industries | Accounting & Legal, Agriculture & Forestry, Arts, Entertainment & Recreation, Biotech & Pharmaceuticals, Business Services, Construction, Repair & Maintenance, Consumer Services, Education, Finance, Government, Health Care, Information Technology, Insurance, Manufacturing, Media, Mining & Metals, Non-Profit, Oil, Gas, Energy & Utilities, Real Estate, Restaurants, Bars & Food Services, Retail, Telecommunications, Transportation & Logistics, Travel & Tourism |
Requested Company Size |
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Duration | 5 Weeks (03/21/2022 - 04/29/2022) |
Location |
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Company Time Commitment | 2 Hours per week of mentoring, answering key questions, and providing access to helpful resources |
Project Count | 3 |