Course Title

University of Maryland’s MBA 2018 Spring Capstone

Collaboration Overview

Help a Startup Social Fundraising Platform Craft a Concrete Business Plan to Formalize Goals and On-Boarding Process for Leadership

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Timeline & Next Steps

  • March 21, 2018

    Deep Dive on Product & Existing Data to form Competitive Analysis

    As an onboarding exercise, Givebutter wants you to get up-to-speed on their business. They’d like you to start by doing a deep dive on their product, growth plan, and KPIs in order to get a sense for what the business does, how the business has performed to date, and the metrics that matter when building a concept like theirs. 


    Givebutter also wants your help with analyzing the crowdfunding industry. Pay close attention to the key players, their growth trajectory, and the major verticals where they find the most success. 

  • March 30, 2018

    Organizational Structure Mapping & Leadership Profiling

    Givebutter needs your help understanding how their business is organized currently. They are aware that their org structure is poised for change since two of their three co-founders are working on it part-time while enrolled in school. What are their current resources working on? What are the



  • April 10, 2018

    Establish Clear Business Goals with Team

    Givebutter is at a critical place as a developing business. Two of their three Co-Founders are graduating this May and need to identify if this is a business that can support them full-time. In order to do that, Givebutter needs help refining their immediate and mid-term goals. The objective is to identify what they need to accomplish over the next 3 months, 6 months, and 1 year.


    As you’re assembling your plan for Givebutter, keep in mind the resources they have access to, including both their full-time and part-time employees. How can they continue to work on the business/scale if revenues aren’t able to support them full-time over the next 18 months?


  • April 21, 2018

    Campus Ambassador Program Analysis

    One of Givebutter’s main success drivers to date is its robust, fast-growing campus ambassador program. Although their first attempt at building a distributed grassroots campus-based marketing team was largely successful, they know there is much room for improvement.


    What can Givebutter do to improve the overall impact of their campus ambassador initiative? Are there other grassroots marketing techniques that might help? What incentive structure should the program adopt? How can they measure the effectiveness of the campus ambassadors? (Both individually and as a whole?) Who should be responsible for managing these resources? Are there tools or other resources available that would make this easier? How should they aim to scale the program over time?

  • May 1, 2018

    Help Differentiate Givebutter’s Young Leadership

    Givebutter needs to figure out how to develop their young business leaders if they’re going to survive in the highly competitive business environment. Max and his Co-Founders are trying to identify different ways to portray their leaders that will result in a better connected, better prepared executive C-Suite. 

  • June 21, 2018

    Formal Overview of Engagement Results

    Givebutter is looking for a comprehensive overview of the work that was done. This includes at least a presentation with a written report to accompany it.

Project Inspiration

Project templates by topic that might inspire you…

Account Management

Process Overview / Mapping
Software Suite Recommendations
Process Optimization

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes

Academic Mentors

There are currently no supervisors assigned.

Academic Program Details

SchoolUniversity Of Maryland
CourseUniversity of Maryland’s MBA 2018 Spring Capstone
Graduate / UndergraduateN/A
Students EnrolledN/A
Student Time Commitment4-7 Hours
Class Meeting Day & Time*N/A

*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized

Collaboration Requirements

Requested Industries
Requested Company Size
  • Established Startup
Duration (03/21/2018 - 06/21/2018)
Company Time Commitment2 Hours per week of mentoring, answering key questions, and providing access to helpful resources
Project Count1


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