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Experiential Hiring Program
GENUINO Open Case Competition ’21
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About the Job & Role:
GENUINO collaborates with brands, teams, athletes, musicians, and artists to create new models of consumer engagement. We connect sports, music, art, and fashion enthusiasts to the blockchain through NFTs. Consumers can buy, sell and trade authentic digital collectibles (NFTs) backed by blockchain-certified physical products in the GENUINO marketplace. Our patent-pending certification protocol, enabled by blockchain and IoT technology, bridges the digital and physical worlds to fight counterfeiting and strengthen brand-consumer relationships.
GENUINO, an early stage Italian start-up, is building their US go-to-market strategy. The specific focus for this project is how GENUINO can leverage their blockchain certification technology and community engagement platform across multiple sectors: sports, music, art, and fashion to build and grow revenue streams for all points of engagement in the life of the collectable (NFT + Physical). This is holistic: how can all points of contact (athletes, teams, artists, musicians, fashion designers, collectors, and fans) monetize opportunities within the US as they look to gain value and enrich their experience with athletes and teams through the use of NFTs, proprietary to the GENUINO marketplace, which uniquely incorporates physical asset blockchain certification protocol.
Your internship challenge?
Build the GENUINO USA Go-To-Market Roadmap
How it Works:
By October 18th – Submit your Project Team roster and upload your resume
By November 14th – Upload your 5-page Executive Memo + 3-minute video pitch
December 3rd – Awards ceremony
December 31st – Apply for the Spring ’22 Follow-On Competition
During the GENUINO Open Case Competition you will:
Conduct a Deep Dive into GENUINO, the NFT Space and the technology behind NFTs
Gather Intel & Feedback from GENUINO’s Target Markets
Develop Go-To-Market Strategy
Participants will receive:
1st Place Team each member wins 1 ULTIMATE PACK, including ACF Fiorentina game-worn jersey + free team registration (up to $3,200 value) to the spring IACBE Live Case Competition featuring Genuino in Costa Mesa, California!
2nd – 5th Place Teams win 1 PREMIUM PACK, including 3 premium NFTs with a chance of winning game-worn items
6th – 10th Place Teams win 1 Classic Pack, including 5 NFTs and chance to win game-worn items.
Questions? Connect with Chakshu Mittal, Program Manager at CapSource via
|Compensation||GENUINO Ultimate Pack ($3,200 value)|
|Duration||4 Weeks (10/17/2021 - 11/14/2021)|
|Number of Student Teams Needed||20|
|Number of Interns per Team||4|
There are currently no champion assigned.
Product Design & Development
Reporting, Financial Planning & Analysis
Research & Development
Sales & Business Development
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