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Sales Strategy and Pricing Analysis for New Product Launch

Program Synopsis

New Product Launch: Gamified Training for Federal Agencies

Background & Overview

As a professional services firm, we sell services to Federal agencies and Federal contractors. To create a new revenue stream that could serve as a referral source for more consulting services, we are interested in selling ‘gamified training’ modules to federal HR professionals. We are in the process of developing the training now, and it will be delivered on the 1Huddle.co platform. We believe there hasn’t been any gamified training in Federal HR that is on the market yet, taking a boring topic and creating an interesting approach through gamification could be a game-changer.

Project Overview:

C Evans Consulting requires assistance with analyzing various pricing strategies for their new Federal HR Training Product which is expected to launch early 2021. C Evans Consulting is seeking assistance from a team of interns to conduct the following tasks (please note that this is not an exhaustive list):

  • Conduct comprehensive pricing analysis of various strategies to help inform how they should launch their new product (i.e. subscription, pay-per-training, per user etc.)
  • Develop several pricing projection models based on factors like expenses and timelines, to help inform revenue projections, break-even analysis, and profitability outlook for the various strategies (i.e. if they are projecting 1,500 people a year using the product, but they only get 1000, or 250… need to model various scenarios accordingly.)
  • The goal of the project is to help C Evans Consulting price their new product competitively through thorough research & analysis

We are looking for three (3) MBA students interested in this fully virtual paid internship project, which will run 2-3 weeks in January. Interns will be expected to work remotely 5-10 hours per week.

Program Details

CompanyC Evans Consulting LLC
Engagement FormatCollaboration
Commitment LevelFull-Time
Opportunity TypePaid
Compensation$1,200 per intern upon completion of the project
Hiring Potentials
  • Follow-on Projects
  • Formal Internship
  • Entry Level Full-Time
  • Upper level Full-Time
Duration3 Weeks (01/04/2021 - 01/25/2021)
Number of Student Teams Needed1
Number of Interns per Team3

Industry Mentors


Cecelia Evans

[email protected]

Relevant Topics

Growth Strategy

Research & Development

Sales & Business Development

Program Timeline

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