Capstone – Project
Financial Model & Fundraising Strategy for New eCommerce Marketplace
A Collaboration Between
CoBuyO offers a e-commerce solution for connecting like-interested buyers looking to purchase products at a lower price with sellers looking to move product and willing to strike a deal. Scheduled for launch in the coming weeks, the CoBuyO marketplace connects like-interested buyers and enables them to capitalize on their collective purchasing power to buy products from sellers in a higher volume and therefore at a lower price. As a new start-up launching a new product in the crowded e-commerce space, the team at CoBuyO is asking you to develop a financial model and fundraising strategy that should inform the company on KPIs they must accomplish within the next 1-5 years in order to interest investors. They would also like your assistance is assembling a pitch deck that adequately showcases the value proposition and growth potential of the business and leadership team.
Project Topics
Data Management
Reporting, Financial Planning & Analysis
Company Information
Company | CoBuyO |
HQ | N/A |
Revenue | Unlisted |
Employees | Unlisted |
Stage | Pre-Revenue Startup |
Hiring Potential | N/A |
Website | https://wonkamarket.com/ |
Company Overview
Experiential Learning Program Details
School | Dr. D Y Patil B School (DPU) |
Engagement Format | - |
Course | DPU Student Consulting Experience |
Level |
|
Students Enrolled | 127 |
Meeting Day & Time | TBD |
Student Time Commitment | 8-15 Hours Per Week |
Company Time Commitment | 2 Hours |
Duration | 7.14 Weeks |
Program Timeline
Touchpoints & Assignments | Due Date | Type | |
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PRE-KICKOFF Q&A @ 8:00 AM ET
PRE-KICKOFF Q&A @ 8:00 AM ET |
July 23rd, 2021 | Event na | |
REMINDER OF CONFIDENTIALITY
REMINDER OF CONFIDENTIALITY
During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
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July 23rd, 2021 | Event na | |
Teams Finalized & Shared with Industry Partner
Teams Finalized & Shared with Industry Partner |
July 25th, 2021 | Event na | |
UPLOAD YOUR RESUME
UPLOAD YOUR RESUME
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July 26th, 2021 | Submission Required submission-required | |
KICKOFF EVALUATION DUE
KICKOFF EVALUATION DUE
Survey link: https://forms.gle/za5XPXjP7HQcauYr8
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July 26th, 2021 | Evaluation evaluation | |
Professional Development Session with Greg Zlevor, Westwood International
Professional Development Session with Greg Zlevor, Westwood International |
July 27th, 2021 | Event na | |
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET
Industry Partner to Share Calendar Invite with Web Conference Details
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July 27th, 2021 | Event na | |
UPLOAD MILESOTNE #1 DELIVERABLE
UPLOAD MILESOTNE #1 DELIVERABLE
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August 3rd, 2021 | Submission Required submission-required | |
TEMP CHECK #1 DUE
TEMP CHECK #1 DUE
Survey link: https://forms.gle/qehdB9gNSetDBLERA
|
August 10th, 2021 | Evaluation evaluation | |
UPLOAD MILESOTNE #2 DELIVERABLE
UPLOAD MILESOTNE #2 DELIVERABLE
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August 18th, 2021 | Submission Required submission-required | |
TEMP CHECK #2 DUE
TEMP CHECK #2 DUE
Survey link: https://forms.gle/qehdB9gNSetDBLERA
|
August 31st, 2021 | Evaluation evaluation | |
UPLOAD MILESOTNE #3 DELIVERABLE
UPLOAD MILESOTNE #3 DELIVERABLE
|
September 1st, 2021 | Submission Required submission-required | |
Final Presentations
Final Presentations
Link provided by Industry Partner
|
September 14th, 2021 | Event na | |
OFFICIAL PROJECT END
OFFICIAL PROJECT END |
September 15th, 2021 | Event na | |
UPLOAD FINAL PRESENTATION
UPLOAD FINAL PRESENTATION
|
September 15th, 2021 | Submission Required submission-required | |
UPLOAD FINAL REPORT
UPLOAD FINAL REPORT
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September 15th, 2021 | Submission Required submission-required | |
PEER EVALUATION DUE
PEER EVALUATION DUE
Survey link: https://forms.gle/ENFdrEDMqt8oYNfN9
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September 17th, 2021 | Evaluation evaluation | |
SELF EVALUATION DUE
SELF EVALUATION DUE
Survey link: https://forms.gle/Lu4riHeLYKUEdnGEA
|
September 17th, 2021 | Evaluation evaluation |
Key Project Milestones
-
August 3, 2021 - Deep Dive on the Business Model Concept & Key Competitors
- What is CoBuyO trying to do?
- Who is their target audience?
- Who are their core users? How do they interact on the platform?
- What do you think of the product experience so far?
- How does the business make money?
- Who are the company’s key competitors? What makes them similar / different?
Suggested Deliverable:
Produce an overview
-
August 18, 2021 - Establish Financial Model Assumptions
- What is the company’s revenue model? Are there multiple?
- What volume of customers does the company expect to serve over the next 1-3-5 years?
- What are the key cost considerations for a talent platform like CoBuyO?
- Research financial model templates and resources that might be helpful as you explore this business model further
- What percentage of costs should be allocated to
- Product / Software Development?
- Sales
- Marketing
- Operations
- How will this ultimately change as the business grows
Suggested Deliverable:
Present your assumptions to the CoBuyO team for feedback
-
September 1, 2021 - Develop Comprehensive Financial Model
- Build a financial model that showcases the feasible growth of the company over the next 5-years
- Do the revenues seem realistic?
- How about the costs?
- Does the company need to raise money? If so, how much? How soon?
Suggested Deliverable:
Showcase your working financial model to the CoBuyO team
-
September 15, 2021 - Develop Broader Fundraising Strategy
- How should CoBuyO approach the fundraising process?
- Can you help build a deck that showcases:
- Problem Statement
- Product / Solution
- Traction
- Team
- Financial Model
- Fundraising Terms & Use of Proceeds
- What types of investors might be interested in participating in a Pre-Seed / Seed round?
- How can you help CoBuyO best prepare for an A-round in the future?
Suggested Deliverable:
Using the financial model and your understanding of the business, help CoBuyO build a comprehensive fundraising deck and strategy
Project Resources
There are no resources currently available