Sales Growth Approach

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The Company

Name	BlockApps, Inc.
Tagline	BlockApps is the leading provider and innovator of technology for programmable business networks through our platform, BlockApps STRATO.
HQ	New York
# Employees	25-50
Growth Stage	Established Startup
Website	https://blockapps.net/strato/
Description	BlockApps is the leading provider and innovator of technology for programmable business networks through our platform, BlockApps STRATO. The BlockApps ecosystem includes software startups, IT and professional services’ firms, industry owned businesses and Fortune 500 corporates. Founded in 2015, BlockApps has created several industry innovations including the launch of Blockchain as a Service (BaaS) with Microsoft, founding the Enterprise Ethereum Alliance (the world’s largest open standard blockchain organization) and being the first blockchain company to partner with all major cloud platforms (Azure, Amazon Web Services, Google Cloud Platform).
Explainer Video	ARVE Error: Mode: lazyload not available (ARVE Pro not active?), switching to normal mode

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The Case Assignment

Sales Growth Approach

Case Synopsis

BlockApps is a fast-growing enterprise software company that leverages the power of blockchain through its main product - BlockApps STRATO - which is a leading platform for Enterprise networks. As the company prepares to grow, they're hoping to leverage Notre Dame MBAs to analyze the future of the sales strategy based on initial traction with current customers, current market position, and current enterprise blockchain environment. The end-goal is to produce a sales strategy deck, market analysis (based on key industry focuses), and 1,3,5 year sales-growth plan.