Analyzing Sales Channels to Grow Fast Casual Cuban Concept

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The Company

Name	Colada Shop
Tagline	Cuban-inspired social spot serving coffee,food,cocktails and conversation.
HQ	D.C.
# Employees	25-50
Growth Stage	High-Growth Startup
Website	https://www.coladashop.com/
Description	Celebrate Cuban history, flavors, and culture and create commuinty of enjoyment by providing quality products, excellent service, and unparalleled hospitality to patrons.
Explainer Video	ARVE Error: Mode: lazyload not available (ARVE Pro not active?), switching to normal mode

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The Case Assignment

Analyzing Sales Channels to Grow Fast Casual Cuban Concept

Case Synopsis

Colada Shop is looking to put best practices in place for online ordering, delivery and customer loyalty. In the rapidly growing fast-casual food industry, creating additional channels to sell products and creating customer loyalty is critical to the growth and health of a business. Your recommendations should take into account the demographics of the two markets that the Colada Shop currently resides in. Colada Shop expects that you’ll be able to gather data efficiently and convert that data into valuable insights for their executive team.