Go-to-Market Strategy for High Schools

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The Company

Name	CapSource
Tagline	CapSource connects students and their institutions with companies through experiential learning
HQ	New York
# Employees	10-25
Growth Stage	Established Startup
Website	http://www.capsource.io
Description	CapSource provides students and their institutions with access to a directory of companies interested in collaborating through experiential learning. Using our hands-on collaborations like Site Visits, Co-Ops, Live Business Cases, and Capstone Projects, students learn by working on real challenges with business leaders from our network of host companies. We help design the projects so that they align teaching goals with company objectives in order to maximize the outcomes for all parties.
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The Case Assignment

Go-to-Market Strategy for High Schools

Case Synopsis

CapSource connects universities, students, and industry partners through custom experiential learning engagements. The traditional classroom approach in education tends to hinder students from gaining real world experience and learning the skills they will actually utilize in their careers. Therefore, experiential learning, which emphasizes applicable real world skills and learning by doing, is becoming more and more popular.

While CapSource is currently helping undergrad and graduate students achieve career readiness through this approach, they are looking to expand into the high school sector by targeting affluent parents that prioritize the education and success of their children.

The company seeks a better understanding of the high school market--both parents and students--in order to determine the changes that need to be made to the current service in order to appeal to the new audience. After altering the existing software and services, CapSource is looking to develop a marketing strategy and identify the best channels through which to target customers, including high school parents and the companies involved in the experience.