Marketing Content – Established Dog Wear Brand

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The Company

Name	Pack Leashes
Tagline	We sell quality pet products in the pursuit of putting food in shelter dogs' bellies.
HQ	Florida
# Employees	5-10
Growth Stage	High-Growth Startup
Website	https://www.packleashes.com/
Description	Pack Leashes is a brand that stands in the crossroads of durability and fashion. Pack Leashes makes bow tie collars and reversible harnesses with matching leashes for dogs to express their fashionable side. Pack Leashes also has climbing rope leashes that come with a carabiner on the end. The rope leashes are super sturdy and ready for adventure. For every sale made, Pack Leashes donates 2 pounds of dog food to shelters in need. To date, Pack Leashes has donated 60,294 pounds of dog food and counting every day. Pack is a huge believer in giving back, and providing a grade A product at the same time. Pack Leashes doesn't plan on stopping the donations any time soon and hopes to reach 1,000,000 pounds soon.
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The Case Assignment

Marketing Content – Established Dog Wear Brand

Case Synopsis

Our goal is to create content to be utilized on our social media, website, advertisements, emails, etc. We currently have an established brand on Social Media, and are looking to bolster our marketing content.