Capstone – Project Charter

Preparing for C-Suite Leadership Changes within a Startup Environment

A Collaboration Between

Engagement Synopsis

Project Synopsis: Ariva is a startup company looking to shake up how people (and their companies) approach relocation. This industry has traditionally been a very hands-on, manual process with many inefficiencies. The company has already experienced a successful beta launch, with hundreds of users. The plan is to become the go-to resource for relocation to the D.C. metro area first, before expanding into adjacent markets. Jeanette Broz, the company’s CEO, is a very experienced professional in the destination services field. She’s passionate about integrating proprietary technology into the age-old relocation process in order to optimize the experience for her customers, individuals that are moving to new places. Jeanette recognizes however that her strengths are particular to the market and not really in line with scaling a startup. Her investors recently tasked her with looking for additional partners that will help her build the business. The company’s leadership needs help understanding the roadmap for developing a highly competent team to build Ariva. The company is hungry for opinions on their product and overall strategy and is excited to work through their upcoming challenges with innovative, bright student consultants. Project Context: As Ariva nears a full product launch, it’s important to understand the critical dynamics that are required in order to scale the business. They’re excited to work with student consultants to get fresh perspectives and to develop a better understanding of where they need to be from an HR perspective as they scale. Having this consultation work completed as Ariva launches will allow them to shape their future strategy. The students on this project will be working with Jeanette Broz, the co-founder of Ariva, Chris Fowles, the CTO, as well as other key investors and advisors. Students will learn about the software as a service development process and business model, the global relocation market, and key insights they have learned as a 1776 incubator-backed startup.  

Company Information

StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

Ariva was founded two years ago by global mobility specialists with the goal of simplifying this process, while allowing each user to customize their own moving experience. Ariva is a single- entry point for the essential resources related to moving through an always-available web application. Ariva offers free neighborhood matches, and extensive neighborhood research to make each move easier. The service is monetized in two ways – the first is through an up sell where the user can talk to a mobility specialist about any questions they may have (crime, schools, etc.), and the second is through referrals. These referrals are for services that individuals often need when moving – like moving services, internet/TV, etc.

Company Supervising Team

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolUniversity of Notre Dame Mendoza College of Business
Engagement FormatCapstone - Small Team Consulting Project - Students work in small groups of 2-6 directly with faculty and host company project champions on developing real solutions to real-world challenges.
ProgramBusiness Analytics Masters Program
CourseMSBA Capstone – SPRING 2020
Students Enrolled5 Students per Group (61 Enrolled in Program)
Meeting Day & TimeMonday OR Wednesday (3:00 - 4:50 PM ET)
Student Time Commitment4-7 Hours Per Week
Company Time Commitment2 Hours
Duration14 weeks (01/20/2020 - 04/22/2020)
Departments InvolvedAccount Management
Data Management
Growth Strategy
File Attachments

School Supervisors



[email protected]


There are currently no students assigned.

Collaboration Timeline

  • December 1, 2019

    School faculty will begin interviewing interested companies and discuss project ideas.

  • January 3, 2020

    Final date for companies to express interest in participating.

  • January 10, 2020

    School faculty and project champion finalize project charter, legal documents, and background materials.

  • January 20, 2020

    OFFICIAL PROJECT LAUNCH: Companies are welcome to visit campus. Notre Dame is willing to provide hotel near campus for visiting company personnel. Goal is to meet the students and kickoff the project. Web conference as alternative is appropriate.

  • April 22, 2020

    OFFICIAL PROJECT END: Companies are *encouraged* to visit campus for final presentations. Notre Dame is willing to provide hotel near campus for visiting company personnel. Web conference as alternative is acceptable.

Key Milestones & Project Process

  • September 30, 2017 - Part 1: Industry Analysis & Product Deep Dive

    As a way of getting up-to-speed with the company, Ariva wants you to learn as much as you can about the relocation industry (most specifically, the destination services component). How is the industry organized and who are the key players?

    In addition, Ariva wants you to take some time to learn about their technology/product so you can get up-to-speed on the company and their business model. This will be essential for the rest of the project…


    Suggested Deliverable:

    Learn about technology.