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The Company

NameLindman New York: Custom Neck / Bow Tie
# EmployeesUnlisted
Growth StagePre-Revenue Startup
Explainer Video

The Case Assignment

Branding / Marketing Custom Neckwear to individuals, institutions, and the entertainment industry.

Case Synopsis

Our company, Lindman New York: Custom Neckwear, works with three different markets:

1. Individuals. Our clients range from executives to grooms, looking for neckwear (ties, bow ties) that they are not able to find in stores. We are
2. Institutions. Our clients range from large corporations, such as BlackBerry, to universities, such as Harvard. We create logo ties, bow ties, scarves.
3. The Entertainment Industry. We often create custom neckwear for theatre, film, and TV productions. Before Covid hit, we were working with HBO and their new show The Gilded Age. We were responsible to make all the neckwear for the production.

The project could focus on one of these segments or all three.

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Relevant Topics

Customer Service

Growth Strategy


PR & Communications

Product Design & Development

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