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The Company

TaglineGet Outta Town
HQNew Jersey
# Employees1-5
Growth StageSmall Business
DescriptionoffMetro is a travel resource for urban dwellers wanting to get out of town. The website’s staff reports on the best car-free getaways near New York City, San Francisco, and around the world. Lauded by Lonely Planet as one of the “top 11 most reliable websites in responsible travel,” oM promotes a “greener” lifestyle through coverage of outdoor adventures, eco hotels, and sustainable restaurants that are easily accessible via alternative modes of transportation, be it by bus, bike, train, or ferry.
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The Case Assignment

Content Creation and Distribution Analysis and Strategy

Case Synopsis

As the internet evolves so too do the challenges that face digital publications. This Live Case Study provides an opportunity for students to assess best practices in media and analyze user data to create recommendations for growth for Students will begin by diving into the modern media landscape to understand successful business models for media brands. Next, they will be challenged to pinpoint how offMetro excels and where offMetro stumbles via a deep dive into Google Analytics. Finally, students will be able to recommend areas for strategic growth around content creation and distribution.

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Relevant Topics

Data Management

Growth Strategy


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