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The Company

NameLa Moneda Centro de Capacitación
TaglineWe rent comfortable meeting rooms to train employees
# Employees10-25
Growth StageSmall Business
DescriptionOur conference & meeting room venue ranks among the top five companies in Peru in that industry because we offer an integrated service, not only the optimal infrastructure to ensure an effective meeting, but also a corporate catering service. We became a strategic partner of large private companies and government institutions for employee training.
Explainer VideoARVE Error: Mode: lazyload not available (ARVE Pro not active?), switching to normal mode

The Case Assignment

Help design and implement La Moneda’s growth strategy!

Case Synopsis

The project goal is to develop a workable growth strategy for the next 5 years. It should focus on designing a scalable business model based on a combination of new technology and strategic partnerships.

Technology, such as a meeting room booking system that adjusts rates according to the demand, can be helpful to optimize and streamline occupancy.
Additionally, finding a strategic partner can be crucial to start operations in other cities without opening our own place. (e.g. look for physical unused spaces but already implemented as meeting or conference rooms). Additionally, according to the increasing demand for digital products, our strategy has to consider virtual meeting rooms as part of our portfolio.

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Relevant Topics

Growth Strategy



PR & Communications

Product Design & Development

Research & Development

Sales & Business Development

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