DoorDash Market Analysis & New York Tri-State Area Growth Assessment

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The Company

Name	DoorDash
Tagline	DoorDash enables businesses to provide its customers with local delivery services.
HQ	California
# Employees	500-2500
Growth Stage	Medium Business
Website	https://www.doordash.com/
Description	DoorDash is a technology company that connects customers with their favorite local and national businesses in more than 800 cities across the United States and Canada. It empowers merchants to grow their businesses by offering on-demand delivery, data-driven insights, and better in-store efficiency, providing delightful experiences from door to door. By building the last mile delivery infrastructure for local cities, DoorDash is bringing communities closer, one doorstep at a time.
Explainer Video	ARVE Error: Mode: lazyload not available (ARVE Pro not active?), switching to normal mode

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The Case Assignment

DoorDash Market Analysis & New York Tri-State Area Growth Assessment

Case Synopsis

DoorDash is looking for an in-depth analysis of its marketing strategies to help improve their overall marketing through various digital efforts. DoorDash wants to optimize its entire marketing strategy by analyzing the existing business model and leverage areas of opportunity to better compete with many existing and new entrant competitors into its space. This includes research & analysis related to SEO, Pay-Per-Click (PPC) and Social Media.