Product Research and Strategy for New Market

Case Assessments
Return To All Assessments

Interested in working with us? You’re invited to complete this case assessment!

We use intriguing and relevant case assessments in order to better understand how you as a job c andidate can critically think. We expect this assignment to take no more than 1-4 hours to complete. If you’re interested in professional opportunities at our company, please review the case and complete the assignment that is detailed below…

STEP 1:

Review and complete the case assessment below

STEP 2:

Upload your response and showcase your skills

STEP 3:

Get hired based on your qualifications!

The Company

Name	Splash
Tagline	End-to-end event marketing technology
HQ	New York
# Employees	100-500
Growth Stage	Established Startup
Website	https://splashthat.com/
Description	Splash is a technology company that powers advanced in-person marketing programs for the world’s leading brands. More than half of the Fortune 500 use Splash to streamline event marketing execution and optimize performance. From simplifying event asset creation to capturing attendee insights and measuring event impact, Splash enables marketers to reach and connect with target audiences in-person, efficiently scale event programs, and connect event-driven engagement to business results. Headquartered in New York, Splash is a privately held company founded by Ben Hindman and Brett Boskoff, with investors including Ascent, SMC Capital, Spark Capital, BoxGroup, Maveron, Lerer Ventures, Great Oaks, Red Sea Ventures, and ScaleUp.
Explainer Video	ARVE Error: Mode: lazyload not available (ARVE Pro not active?), switching to normal mode

View Full Company Profile

The Case Assignment

Product Research and Strategy for New Market

Case Synopsis

Splash is an event marketing platform that helps companies meaningfully execute, measure, and scale their event programs. We have a broad user base that ranges from Facebook and Amazon to Madewell and Equinox to Refinery29 and The New York Times.

While we've traditionally focused on the marketers and event planners at organizations such as these, now we want to focus on their guests. We want to leverage Notre Dame MBAs to help us develop a product that allows our users to easily and effectively communicate with their attendees as their event approaches.