Branding / Marketing Custom Neckwear to individuals, institutions, and the entertainment industry.

Case Synopsis

Our company, Lindman New York: Custom Neckwear, works with three different markets: 1. Individuals. Our clients range from executives to grooms, looking for neckwear (ties, bow ties) that they are not able to find in stores. We are 2. Institutions. Our clients range from large corporations, such as BlackBerry, to universities, such as Harvard. We create logo ties, bow ties, scarves. 3. The Entertainment Industry. We often create custom neckwear for theatre, film, and TV productions. Before Covid hit, we were working with HBO and their new show The Gilded Age. We were responsible to make all the neckwear for the production. The project could focus on one of these segments or all three.

Relevant Topics

Customer Service

New Business Opportunity Assessment
New Product/Service Development
Customer Discovery/Interviewing

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes


Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Product Design & Development

User Testing/Interviewing
Requirements Planning
Product Development/Extension

Learning Objectives

Our hope is to develop a plan that enables the company to increase its market shares in one or all of these segments.

Company Overview

NameLindman New York: Custom Neck / Bow Tie
# EmployeesUnlisted
Hiring Potential
Growth StagePre-Revenue Startup
Funding StatusUnfunded
Funding SizeUnfunded

Project Resources

There are no resources currently available

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