Help design and implement La Moneda’s growth strategy!

Case Synopsis

The project goal is to develop a workable growth strategy for the next 5 years. It should focus on designing a scalable business model based on a combination of new technology and strategic partnerships. Technology, such as a meeting room booking system that adjusts rates according to the demand, can be helpful to optimize and streamline occupancy. Additionally, finding a strategic partner can be crucial to start operations in other cities without opening our own place. (e.g. look for physical unused spaces but already implemented as meeting or conference rooms). Additionally, according to the increasing demand for digital products, our strategy has to consider virtual meeting rooms as part of our portfolio.

Relevant Topics

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes

Marketing

Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

Operations

Process Design Review
Scalability Assessment
Inter-Departmental Efficiency Assessment

PR & Communications

PR Strategy Consulting
Communications Planning
Messaging & Tone Advancement

Product Design & Development

User Testing/Interviewing
Requirements Planning
Product Development/Extension

Research & Development

Competition Due Diligence
Industry Size Assessment
Partnership & Channel Mapping

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Learning Objectives

  • Develop a well-rounded growth strategy, that touches both on technological advancement and bolstered partnerships.
  • Research and recommend potential partners.
  • Get creative! Suggest out-of-the-box ideas that you think might impact our business.
  • Run a basic SWOT analysis of our business

Company Overview

NameLa Moneda Centro de Capacitación
TaglineWe rent comfortable meeting rooms to train employees
HQINTERNATIONAL
RevenueUnlisted
# Employees10-25
Hiring Potential
  • Follow-on Projects
Growth StageSmall Business
Websitehttp://cclamoneda.com/
Funding StatusUnlisted
Funding SizeUnlisted
DescriptionOur conference & meeting room venue ranks among the top five companies in Peru in that industry because we offer an integrated service, not only the optimal infrastructure to ensure an effective meeting, but also a corporate catering service. We became a strategic partner of large private companies and government institutions for employee training.
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